Michael John Bloomfield – författare
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The response from the jewelry industry to a campaign for ethically sourced gold as a case study in the power of business in global environmental politics.
Gold mining can be a dirty business. It creates immense amounts of toxic materials that are difficult to dispose of. Mines are often developed without community consent, and working conditions for miners can be poor. Income from gold has funded wars. And consumers buy wedding rings and gold chains not knowing about any of this. In Dirty Gold, Michael Bloomfield shows what happened when Earthworks, a small Washington-based NGO, launched a campaign for ethically sourced gold in the consumer jewelry market, targeting Tiffany and other major firms. The unfolding of the campaign and its effect on the jewelry industry offer a lesson in the growing influence of business in global environmental politics.
Earthworks planned a “shame” campaign, aimed at the companies'' brands and reputations, betting that firms like Tiffany would not want to be associated with pollution, violence, and exploitation. As it happened, Tiffany contacted Earthworks before they could launch the campaign; the company was already looking for partners in finding ethically sourced gold.
Bloomfield examines the responses of three companies to “No Dirty Gold” activism: Tiffany, Wal-Mart, and Brilliant Earth, a small company selling ethical jewelry. He finds they offer a case study in how firms respond to activist pressure and what happens when businesses participate in such private governance schemes as the “Golden Rules” and the “Conflict-Free Gold Standard.” Taking a firm-level view, Bloomfield examines the different opportunities for and constraints on corporate political mobilization within the industry.
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285 kr
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Gold remains a highly prized and impactful resource within the global economy. From the insatiable demand for gold in the electronics that permeate our day-to-day lives to the environmental desolation driven by gold mining in the Amazon, the gold trade continues to touch the lives and livelihoods of people across the world.
Bloomfield and Maconachie tell the intriguing story of the yellow metal, tracing the seismic shifts in the industry over the past few decades. They show how huge purchases of gold reserves by BRICS countries mark the shifting balance of power away from the West, and how rising affluence in India and China has led to a surging demand for gold jewellery, calling into question current approaches to make supply chains more responsible. Explaining why gold is so difficult to regulate and why it is only becoming more so, the authors suggest ways we could, collectively, make practices work better for the countless workers and communities who suffer at the producer end of the supply chain. Linking local to global, producer to consumer, and gold’s extraction from the Earth to the financial centres that fuel it, this book offers a probing analysis that reveals who wins and who loses and what this means for the future of gold.