Michael Kamins – författare

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1 produkter

1. 

   MARKETING MANIPULATION: A CONSUMER'S SURVIVAL MANUAL

   Av Michael Kamins

   Inbunden, 2018

   1333 kr

   Lägg i varukorg

   Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to …