Michael Larsen – författare

Because the battle begins before a book even hits the shelves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 “Classified secrets” that will help authors sell their work before and after it’s published. This life range of weapons-practical low-cost and no-cost marketing techniques-will help authors design a powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.

Build your career as a successful author with this proven, no-nonsense guide to marketing your own books.

In today’s competitive publishing marketplace, the battle begins before a new book even hits the shelves. An author needs to deploy every weapon in their marketing arsenal to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details a hundred “Classified secrets” that will help authors sell their work before and after it’s published. 

Having sold over twenty-one million of his own Guerilla Marketing books, Jay Conrad Levinson has mastered the art of connecting with readers and booksellers. Now he shares his practical low-cost and no-cost marketing techniques to help authors design their own powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.

Unlock the true potential of software testing to achieve seamless software performance with this comprehensive guide

Key Features

Gain a solid understanding of software testing and master its multifaceted strategiesEmpower yourself to effectively overcome software testing challengesDevelop actionable real-world testing skills for succeeding in any rolePurchase of the print or Kindle book includes a free PDF eBook

Book Description

In today’s world, software is everywhere—from entertainment apps to mission-critical systems that support our health, finance, and infrastructure. Testing plays a vital role in ensuring these systems work reliably. Whether you''re a software developer, hobbyist, or IT professional, this book will guide you in mastering the art of testing. It’s about asking the right "What if?" questions, uncovering vulnerabilities, and ensuring software performs as expected throughout its lifecycle. Testing isn''t just about automation; it’s a human-driven, creative process that requires skill, and a deep understanding of software behavior. With practical examples and expert insights, this book helps you craft your own test strategies and explore novel approaches to problem-solving in the testing world. With its help, you’ll hone your testing skills with techniques and methodologies rather than tool-based solutions. Authored by experts Matt Heusser and Michael Larson, the book provides valuable strategies for making testing both effective and engaging. Matt is known for his leadership in project rescue initiatives, while Michael’s work in accessibility testing has helped shape industry standards. By the end of this book, you’ll be equipped to enhance your testing practices and ensure high-quality software in an ever-evolving tech landscape.

What you will learn

Explore accessibility, functional testing, performance testing, and more as an integral part of testingFind out how to implement a wide range of testing approachesDevelop the skills needed to create effective testing strategies tailored to your project''s needsDiscover how to prioritize and execute the most impactful test ideasGain insight into when and how to apply different testing elementsDefend your chosen testing strategy with a comprehensive understanding of its components

Who this book is for

This book is for a broad spectrum of professionals engaged in software development, including programmers, testers, and DevOps specialists. Tailored to those who aspire to elevate their testing practices beyond the basics, the book caters to anyone seeking practical insights and strategies to master the nuanced interplay between human intuition and automation. Whether you are a seasoned developer, meticulous tester, or DevOps professional, this comprehensive guide offers a transformative roadmap to become an adept strategist in the dynamic realm of software quality assurance.

Unlock the true potential of software testing to achieve seamless software performance with this comprehensive guideKey FeaturesGain a solid understanding of software testing and master its multifaceted strategiesEmpower yourself to effectively overcome software testing challengesDevelop actionable real-world testing skills for succeeding in any rolePurchase of the print or Kindle book includes a free PDF eBookBook DescriptionIn today’s world, software is everywhere—from entertainment apps to mission-critical systems that support our health, finance, and infrastructure. Testing plays a vital role in ensuring these systems work reliably. Whether you're a software developer, hobbyist, or IT professional, this book will guide you in mastering the art of testing. It’s about asking the right "What if?" questions, uncovering vulnerabilities, and ensuring software performs as expected throughout its lifecycle. Testing isn't just about automation; it’s a human-driven, creative process that requires skill, and a deep understanding of software behavior. With practical examples and expert insights, this book helps you craft your own test strategies and explore novel approaches to problem-solving in the testing world. With its help, you’ll hone your testing skills with techniques and methodologies rather than tool-based solutions. Authored by experts Matt Heusser and Michael Larson, the book provides valuable strategies for making testing both effective and engaging. Matt is known for his leadership in project rescue initiatives, while Michael’s work in accessibility testing has helped shape industry standards. By the end of this book, you’ll be equipped to enhance your testing practices and ensure high-quality software in an ever-evolving tech landscape.What you will learnExplore accessibility, functional testing, performance testing, and more as an integral part of testingFind out how to implement a wide range of testing approachesDevelop the skills needed to create effective testing strategies tailored to your project's needsDiscover how to prioritize and execute the most impactful test ideasGain insight into when and how to apply different testing elementsDefend your chosen testing strategy with a comprehensive understanding of its componentsWho this book is forThis book is for a broad spectrum of professionals engaged in software development, including programmers, testers, and DevOps specialists. Tailored to those who aspire to elevate their testing practices beyond the basics, the book caters to anyone seeking practical insights and strategies to master the nuanced interplay between human intuition and automation. Whether you are a seasoned developer, meticulous tester, or DevOps professional, this comprehensive guide offers a transformative roadmap to become an adept strategist in the dynamic realm of software quality assurance.

Efter tolv års äktenskap blev Michael Larsen lämnad av sin fru och hamnade i en negativ spiral av sorg, rädsla, ältande och dåligt självförtroende. All energi gick åt till att anpassa sig till en annan människas beslut, istället för att ta tag i sitt liv och betrakta det som sitt och inte bara deras. 

Michael är relationscoach och mental rådgivare, utbildad i psykosyntes och socialpsykologi med 10 års klienterfarenhet. Trots det kraschade hans liv. Terapi, vänner och den egna viljan tog honom upp igen. Idag driver han den välbesökta bloggen separation.se där han hjälper människor som går igenom en separation eller skilsmässa. 

En majoritet av alla som inleder ett förhållande, blir sambo, förlovar eller gifter sig kommer att på sikt att gå skilda vägar. Bakom statistiken ligger raserade drömmar om en gemensam framtid. Vare sig separationen är ett ömsesidigt beslut eller sker på initiativ av ena parten är det förenat med stor smärta. Hur hanterar vi att den vi delat det mest intima och sårbara i vår person med, inte längre är den vi kan anförtro oss åt?

Kombinationen av min egen erfarenhet från en skilsmässa och min bakgrund med 20 års erfarenhet inom psykosyntes gör att jag förstår mekanismerna i vad som händer med oss under en separation och vad vi behöver för att läka. När vi befinner oss mitt uppe i en kris, eller i efterdyningarna av en, är en av de stora hjälparna just igenkänning. Att se och känna att vi inte är ensamma är en oerhörd betydelsefull del av läkningen. Under den enorma stress som en separation innebär behöver vi ständig påminnelse om att det finns ett liv som väntar på oss efter uppbrottet. 

Den här boken är skriven av mig som man och kommer naturligtvis därför att vara färgad av en mans syn på relationer, skilsmässa, separation och kärlek. Du kommer säkert att känna igen dig i en hel del av det jag skriver, men emellanåt även ställa dig frågande till vissa mina påståenden och funderingar. Det är helt i sin ordning! Ibland är det inte svaren som är det avgörande utan frågorna som väcks.Michael Larsen