Michael Levine – författare

The world''s most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you''re a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it''s unlikely that you have your own high-powered publicist.

Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You''ll learn how to think like a publicist and map out the perfect strategy for success.

The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood''s most successful publicists.

This is a timely and stimulating collection of essays on the importance of Freudian thought for analytic philosophy, investigating its impact on mind, ethics, sexuality, religion and epistemology.Marking a clear departure from the long-standing debate over whether Freudian thought is scientific or not, The Analytic Freud expands the framework of philosophical inquiry, demonstrating how fertile and mutually enriching the relationship between philosophy and psychoanalysis can be.The essays are divided into four clear sections, addressing the implications of Freud for philosophy of mind, ethics, sexuality and civilisation. The authors discuss the problems psychoanalysis poses for contemporary philosophy as well as what philosophy can learn from Freud''s legacy and undeniable influence. For instance, The Analytic Freud discusses the problems presented by pyschoanalytic theories of the mind for the philosophy of language; the issues which current theories of mind and meaning raise for psychoanalytic accounts of emotion, metaphor, the will and self-deception; the question whether psychoanalytic theory is essential in understanding sexuality, love, humour and the tensions which arise out of personal relationships.The Analytic Freud is a critical and thorough examination of Freudian and post-Freudian theory, adding a welcome and significant dimension to the debate between psychoanalysis and contemporary philosophy.

This is a timely and stimulating collection of essays on the importance of Freudian thought for analytic philosophy, investigating its impact on mind, ethics, sexuality, religion and epistemology.Marking a clear departure from the long-standing debate over whether Freudian thought is scientific or not, The Analytic Freud expands the framework of philosophical inquiry, demonstrating how fertile and mutually enriching the relationship between philosophy and psychoanalysis can be.The essays are divided into four clear sections, addressing the implications of Freud for philosophy of mind, ethics, sexuality and civilisation. The authors discuss the problems psychoanalysis poses for contemporary philosophy as well as what philosophy can learn from Freud''s legacy and undeniable influence. For instance, The Analytic Freud discusses the problems presented by pyschoanalytic theories of the mind for the philosophy of language; the issues which current theories of mind and meaning raise for psychoanalytic accounts of emotion, metaphor, the will and self-deception; the question whether psychoanalytic theory is essential in understanding sexuality, love, humour and the tensions which arise out of personal relationships.The Analytic Freud is a critical and thorough examination of Freudian and post-Freudian theory, adding a welcome and significant dimension to the debate between psychoanalysis and contemporary philosophy.

THINKING THROUGH FILM

Thinking Through Film provides the best introduction available to the diverse relationships between film and philosophy. Clearly written and persuasively argued, it will benefit students of both film and philosophy.Thomas E. Wartenberg, Mount Holyoke College, author of Thinking on Screen: Film as Philosophy

Cox and Levine’s admirable Thinking Through Film picks up where Philosophy Goes to the Movies left off, arguing that films not only do philosophy but, in some cases, do it better than philosophers! The result is a rich and rewarding examination of films – from metaphysical thought experiments, personal identity puzzles, to reflections on the meaning of life – that shows, in bracing, no-nonsense fashion, how popular cinema can do serious philosophy. —Robert Sinnerbrink, Macquarie University

Thinking Through Film: Doing Philosophy, Watching Movies examines a broad range of philosophical issues though film, as well as issues about the nature of film itself. Using film as a means of philosophizing, it combines the experience of viewing films with the exploration of fundamental philosophical issues. It offers readers the opportunity to learn about philosophy and film together in an engaging way, and raises philosophical questions about films and the experience of films.

Film is an extremely valuable way of exploring and discussing topics in philosophy. Readers are introduced to a broad range of philosophical issues though film, as well as to issues about the nature of film itself – a blend missing in most recent books on philosophy and film. Cox and Levine bring a critical eye to philosophical-film discussions throughout.

THINKING THROUGH FILM

Thinking Through Film provides the best introduction available to the diverse relationships between film and philosophy. Clearly written and persuasively argued, it will benefit students of both film and philosophy.Thomas E. Wartenberg, Mount Holyoke College, author of Thinking on Screen: Film as Philosophy

Cox and Levine’s admirable Thinking Through Film picks up where Philosophy Goes to the Movies left off, arguing that films not only do philosophy but, in some cases, do it better than philosophers! The result is a rich and rewarding examination of films – from metaphysical thought experiments, personal identity puzzles, to reflections on the meaning of life – that shows, in bracing, no-nonsense fashion, how popular cinema can do serious philosophy. —Robert Sinnerbrink, Macquarie University

Thinking Through Film: Doing Philosophy, Watching Movies examines a broad range of philosophical issues though film, as well as issues about the nature of film itself. Using film as a means of philosophizing, it combines the experience of viewing films with the exploration of fundamental philosophical issues. It offers readers the opportunity to learn about philosophy and film together in an engaging way, and raises philosophical questions about films and the experience of films.

Film is an extremely valuable way of exploring and discussing topics in philosophy. Readers are introduced to a broad range of philosophical issues though film, as well as to issues about the nature of film itself – a blend missing in most recent books on philosophy and film. Cox and Levine bring a critical eye to philosophical-film discussions throughout.

Using the lessons of Noah’s ark, Michael Levine, founder and owner of Levine Communications, based in Los Angeles, offers a lighthearted approach to the serious business of taking stock, taking control, and transforming calamity into opportunity.

Lessons include “Don’t Miss the Boat: The Lesson of Opportunity,” “Stay Shipshape: The Lesson of Healthy Balance,” and “Stay True to Your Course: The Lesson of Character,” and more.

Never forget that life is not divided into semesters; in real life you don’t get summers off. Never assume that others are enamored of your pets, children, or singing voice. Never forget that if at first you don’t succeed, sky diving is not for you.

In this deceptively simple yet powerful book, noted author and media expert Michael Levine lays out hundreds of simple admonitions that, when followed, add up to an excellent guide for a happy and successful life. Instead of telling us what to do, Never tells us what not to do in many aspects of life, including business and love, parenting and friendship. Some of the adages are touching; some are humorous; all are valuable maxims for living. Never is a treasury of wisdom to live by, delivered in a warm and welcome tone that will delight and inspire.

Lessons at the Halfway Point is a deeply thought-provoking look at one man’s courageous journey to understanding life from the perspective of having just turned forty. It is both a wry reflection on the past as well as an optimistic look to a challenging future. Nothing escapes Michael Levine’s critical eye, insightful mind, and often humorous spin on our world and ourselves.

Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. In many cases, it can mean the difference between success and bankruptcy. However, most businesspeople don''t fully understand the concept of charm. It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with customers, clients, associates, and employees—but it isn''t, despite the fact that the value of charm has been made clear through opinion polls, scientific studies, and just plain old real life. It''s true in politics. And it''s certainly true in entertainment, a whole business based on the money-making potential of charm.

This is true for the small businessperson as well. Charm draws customers, whether to a garage, a dry cleaner''s, or an investment bank.Charm gets noticed. When a customer contacts a firm for the first time, charm can seal the deal.But charm is only partly innate. Much of it is learned, from your parents, from your friends, and from people like author Michael Levine, who has made a lifelong point of paying attention to charm. And you can learn how to make it work for you. How do you succeed in business without really trying? By charming your way to the top.

In these modern, stress-filled times, etiquette is not as standard as it once was. The changing scenes of profession, dating, and political awareness call for another look at common manners. With this book, top Hollywood agent Michael Levine shares his social expertise culled from years of doing business with some of the world''s most famous people.

People face many awkward situations: the dating scene with all its pitfalls; friends going through grief and loss; job difficulties and other personal problems; the woes of love, friendship, and profession. To avoid gaffes and goofs and other embarrassments, we need to bring our social I.Q. into the twenty-first century. This book defines manners and etiquette for how we live today and shows readers how to keep their mouths foot-free.

Among the topics covered are:

–How to mix business and social relationships

–Thank-you notes and why they are indispensable

–E-mail versus snail mail (guess which one is better)

–How to behave on a first date

–Racism, politics, and sex

–RSVP or else!

–The Ten Commandments of social I.Q.

–The basics of friendship

The book also includes a social I.Q. test—the author dares readers to improve their score before the "final exam" given at the end of the book. Raise Your Social I.Q. shows readers how to live better, happier, and nicer, and how to help rid the planet of bad manners and incivility.

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you’re a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it’s unlikely that you have your own high-powered publicist.

Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You’ll learn how to think like a publicist and map out the perfect strategy for success.

Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.

But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.