Michael Platt – författare

Neuroscience, 6th Edition is intended primarily for medical, premedical, and undergraduate students. The book's length and accessibility of its writing are a successful combination that has proven to work equally well for medical students and in undergraduate neuroscience courses. Being both comprehensive and authoritative, the book is also appropriate for graduate and professional use.

A pioneering neuroscientist reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more.Leadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers.The good news for the rest of us is that those abilities can be developed. In The Leader's Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience, Wharton Neuroscience Initiative director Michael Platt explains how.Over two decades as a professor and practitioner in neuroscience, psychology, and marketing, Platt's pioneering research has deepened our understanding of how key areas of the brain work-and how that understanding can be applied in business settings.Neuroscience is providing answers to many of leadership's most vexing challenges. In The Leader's Brain, Platt explains:Why two managers, when presented with the same set of information, make very different decisions;Why some companies (Apple) build strong social and emotional connections with their customers and others do not (Samsung); How some of the most significant events in sports history, like the "Miracle on Ice," contain insights for how to build a team; Why even some of the most visionary business leaders can make disastrous decisions, and how to fix that.The Leader's Brain relates findings like these, and many more, to help enhance leadership in an ever-shifting world entering a "new normal."In this fast-reading and engaging guide, you'll gain actionable insights you can put into practice as a leader. You will also learn what's going on in your team's brains when they are working in sync with one another, how you can tweak your message delivery to make sure others hear you, how to encourage greater creativity and innovation, and much more.

A pioneering neuroscientist reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more.Leadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers.The good news for the rest of us is that those abilities can be developed. In The Leader's Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience, Wharton Neuroscience Initiative director Michael Platt explains how.Over two decades as a professor and practitioner in neuroscience, psychology, and marketing, Platt's pioneering research has deepened our understanding of how key areas of the brain work-and how that understanding can be applied in business settings.Neuroscience is providing answers to many of leadership's most vexing challenges. In The Leader's Brain, Platt explains:Why two managers, when presented with the same set of information, make very different decisions;Why some companies (Apple) build strong social and emotional connections with their customers and others do not (Samsung); How some of the most significant events in sports history, like the "Miracle on Ice," contain insights for how to build a team; Why even some of the most visionary business leaders can make disastrous decisions, and how to fix that.The Leader's Brain relates findings like these, and many more, to help enhance leadership in an ever-shifting world entering a "new normal."In this fast-reading and engaging guide, you'll gain actionable insights you can put into practice as a leader. You will also learn what's going on in your team's brains when they are working in sync with one another, how you can tweak your message delivery to make sure others hear you, how to encourage greater creativity and innovation, and much more.

In this updated and expanded edition of his groundbreaking book, Wharton Neuroscience Initiative director Michael Platt reveals how the latest advances in neuroscience—including new insights from artificial intelligence—are transforming our understanding of effective leadership.Drawing on more than two decades of research at the intersection of neuroscience, psychology, and business, Platt reveals how leaders can develop critical abilities through understanding the brain's inner workings. In The Leader's Brain, Expanded and Updated, Platt offers the latest cutting-edge insights on what neuroscience can teach us about how to be a better leader.In an all-new chapter on generative artificial intelligence (AI), Platt reveals how visionary leaders can harmonize human limitations with AI's boundless potential. He introduces three essential skills for AI-ready leadership and offers practical strategies for fostering workplace cultures where technology enhances rather than disrupts human connection. In the process, he illuminates the path to a more intuitive, ethical, and productive partnership between human intelligence and its artificial counterpart.Neuroscience provides answers to many of the most vexing challenges leader's face, including:+ Why different managers make vastly different decisions when presented with identical information+ How companies like Apple build strong emotional connections with customers while others fail+ What neuroscience teaches us about building high-performing teams+ How to avoid common decision-making traps that plague even visionary leaders+ What secrets AI can reveal about the brain+ Techniques for optimizing communication and inspiring innovationThe Leader's Brain, Updated and Expanded, provides an essential blueprint for leadership development in a rapidly evolving business landscape where artificial intelligence and human potential must work in harmony. Whether you're a seasoned executive or an emerging leader, it offers evidence-based insights to help you lead more effectively in our technology-driven world.

In this updated and expanded edition of his groundbreaking book, Wharton Neuroscience Initiative director Michael Platt reveals how the latest advances in neuroscience—including new insights from artificial intelligence—are transforming our understanding of effective leadership.Drawing on more than two decades of research at the intersection of neuroscience, psychology, and business, Platt reveals how leaders can develop critical abilities through understanding the brain's inner workings. In The Leader's Brain, Expanded and Updated, Platt offers the latest cutting-edge insights on what neuroscience can teach us about how to be a better leader.In an all-new chapter on generative artificial intelligence (AI), Platt reveals how visionary leaders can harmonize human limitations with AI's boundless potential. He introduces three essential skills for AI-ready leadership and offers practical strategies for fostering workplace cultures where technology enhances rather than disrupts human connection. In the process, he illuminates the path to a more intuitive, ethical, and productive partnership between human intelligence and its artificial counterpart.Neuroscience provides answers to many of the most vexing challenges leader's face, including:+ Why different managers make vastly different decisions when presented with identical information+ How companies like Apple build strong emotional connections with customers while others fail+ What neuroscience teaches us about building high-performing teams+ How to avoid common decision-making traps that plague even visionary leaders+ What secrets AI can reveal about the brain+ Techniques for optimizing communication and inspiring innovationThe Leader's Brain, Updated and Expanded, provides an essential blueprint for leadership development in a rapidly evolving business landscape where artificial intelligence and human potential must work in harmony. Whether you're a seasoned executive or an emerging leader, it offers evidence-based insights to help you lead more effectively in our technology-driven world.

Debut cookbook from Michael Platt, a teen baker, social entrepreneur, and food-justice advocate. Featuring 45+ dessert recipes for cupcakes, cookies, snacks and more, served up with valuable life lessons—Michaels Desserts goes beyond baking and triumphs amidst autobiographies and other inspirational books for black teen boys. Combining a fun cookbook with Michael's mission to bring awareness to food and poverty, Sweets for a Cause will quickly become a favourite teen baking book that builds skills in the kitchen, celebrates history, and inspires activism. The desserts recipes collection includes Michael's signature Freedom Fighter Cupcakes themed around figures from the history of civil rights and activism—Martin Luther King Jr., Grandpa Kitchen, José Andrés, Maya Angelou, Malala Yousafzai, Rubin "Hurricane" Carter, Harriet Tubman, and more—as well as chapters on pies, tarts, cakes, snacks, and breads. Each dessert features stunning photography, a list of ingredients, easy-to-do step-by-step instructions, and insightful tips from Michael that will make baking tons of fun. Truly a cookbook for all ages, whether baking with kids or wanting to support Michael's incredible mission, adding Michael's Desserts: Sweets for a Cause to your collection will bring hope to heart and tasty treats to your table. For teaching your teenager to bake—or for those whose kids cook already—Michael serves up sweet recipes for desserts and a drive towards social activism! Paperback; 128 pages; 7.5 in W by 9.5 in H.

From the Montgomery bus boycott to the Black Lives Matter movement, food has played a vital role in strengthening and shaping Black empowerment. Join food justice advocate and baker Michael Platt on a stunning visual journey as he retells moving and authentic accounts of twelve months in Black history. Featuring mouth-watering recipes and biographies of important figures, this book will inspire leaders of the future with real stories of trailblazers who helped change the world.