Michael Schrage – författare
Visar alla böcker från författaren Michael Schrage. Handla med fri frakt och snabb leverans.
7 produkter
Recommendation Engines
Häftad, 2020
191 kr
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How companies like Amazon and Netflix know what “you might also like”: the history, technology, business, and social impact of online recommendation engines.Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon …
Innovator's Hypothesis
E-bok, 2014
282 kr
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Achieving faster, better, cheaper, and more creative innovation outcomes with the 5X5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeks. What is the best way for a company to innovate? Advice recommending “innovation vacations” and the luxury of failure may be wonderful for …
Who Do You Want Your Customers to Become?
E-bok, 2012
132 kr
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Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out …
Innovator's Hypothesis
How Cheap Experiments Are Worth More than Good Ideas
Häftad, 2016
192 kr
Tillfälligt slut
Achieving faster, better, cheaper, and more creative innovation outcomes with the 5X5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeks. What is the best way for a company to innovate? Advice recommending “innovation vacations” and the luxury of failure may be wonderful for …
Serious Play
How the World's Best Companies Simulate to Innovate
Inbunden, 1999
355 kr
Tillfälligt slut
Successful innovation demands more than a good strategic plan; it requires creative improvisation. Much of the "serious play" that leads to breakthrough innovations is increasingly linked to experiments with models, prototypes, and simulations. As digital technology makes prototyping more …
