Michael Silverstein – författare

Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a “how-to” lesson, and by the end, you’ll have what you need to turn your best customers into apostles, cravers, and brand ambassadors.

A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers’ desires and behaviors in order to deliver intimately rewarding experiences every time they shop—including knowing what they need before they do. Included is a “self critique” to identify where you are currently before you transform your career and company by mastering how to:

• Create a demand-space map and predict how big a share of a demand space you can win with the proper mix of emotional and functional benefits satisfying the attributes of that space• Determine a strategic direction for where to place investment bets, identify which brands are best suited to win, and which are most responsive to investment• Deliver all the core benefits of a particular demand space in your product—from packaging, shelving, pricing, and promotion to message development, store operations, delivery, and employee engagement• Maintain a long-term vision to continuously quantify and modify for ongoing improvement, while using your successes to convert more champions along the way

With Rocket, you can rise into a cycle of renewal, energy, and power that can launch startups to phenomenal success and turn around the fate of multinational corporations.

Restaurant-Quality Meals You Won’t Believe Are Keto Chef Michael Silverstein brings his culinary know-how into your home with this collection of fresh, flavorful recipes that reimagine Keto cuisine. Instead of falling back on the typical “diet” substitutions, the unique dishes in this book have been carefully developed to feature big, bold flavors and smarter cooking methods that set them apart from other Keto recipes. Learn how easy it is to create healthier, restaurant-worthy food at home, whether for your family, a date night or your next dinner party. Michael has you covered with recipes like: · Spice-Rubbed Pork Tenderloin with Orange Gastrique · Juicy Argentinean Skirt Steak & Chimichurri · Seared Scallops with Pea Puree & Prosciutto Crisps · Grilled Chicken Shawarma with Dill Yogurt Sauce · Spiced Carrot Cake with Cardamom Cream Cheese Frosting · Tres Leches Cupcakes with Cinnamon Whipped Frosting Packed with Pro Tips to help you achieve the perfect results every time, plus nutritional information for each recipe, Michael’s imaginative meals make it easier and tastier than ever to stick to your Keto diet. Finally, a collection of Keto recipes that foodies can enjoy!

“Mike is refining American comfort food." —GORDON RAMSAYKeto Takes on Beloved FavoritesIf you think going Keto means giving up your guilty pleasures, think again. Chef Michael Silverstein, author of New Keto Cooking, is back with this stick-to-your-ribs collection of low-carb comfort foods everyone will love. His renowned culinary skills make him an expert on Keto substitutions that don’t sacrifice flavor, and he knows firsthand the benefits of the diet—he lost more than 80 pounds in one year after going Keto.Grill up some juicy Jalapeño Popper–Stuffed Burgers with “Animal Sauce,” or dive into a heaping bowl of Low & Slow Texas Brisket Chili with Keto Cornbread for dipping. Satisfy your hankering for takeout with Sugarless Shrimp Pad Thai or Rich & Creamy Indian Butter Chicken. Craving something sweet? Indulge your sweet tooth with desserts like Ooey Gooey Double Chocolate Brownies and No-Churn Mint Chocolate Chip Ice Cream. Each recipe packs in bold flavors and mouthwatering decadence, making it easier than ever to embrace a healthier way of eating.

**Runner-up on MasterChef All-Stars with Gordon Ramsay**Quality Keto Meals to Simplify Your Life Now, fitting the Keto diet into your lifestyle is both simple and affordable! Celebrity chef Michael Silverstein is back with 60 outstanding recipes that cut down on carbs and time spent in the kitchen. His latest collection brings you restaurantworthy Keto dinners that are ready in no time at all—30 minutes or less, to be exact. These low-carb recipes were designed to look and taste extravagant but can be whipped up at a moment’s notice, bringing you the best of both worlds. Looking for a last-minute dinner idea for a busy weeknight? Need something to serve to unexpected dinner guests? Mike has you covered with wow-factor dishes everyone will love, Keto or otherwise! Mouthwatering meals include: • Texas Chili-Rubbed Ribeye with Fiery Chipotle Butter • Parmesan-Crusted Chicken Piccata • 15-Minute Heavenly Steak Bites • Pork Chops in Wicked Mardi Gras Sauce • Creamy Sun-Dried Tomato Tuscan Shrimp • Chile-Lime Grilled Chicken w/ Garlicky Aioli Beyond the delicious meals, look inside for an easy-to-follow guide on Keto basics, as well as smart tips and tricks for lowering your grocery budget (yes, you can save money while following the Keto diet!). Also included are Mike’s signature Pro Tips and Chef’s Cheat Sheet, which will help you cook like you’ve had professional culinary training no matter your experience level. For home cooks looking to improve their health—these recipes are for you!