Michael Stevenson – författare

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A wide-ranging analysis of public and elite attitudes reveals a hegemonic order through the early 1980s, built around public support for the institutions of the Canadian welfare state. But there was also widespread public alienation from politics. Public opinion was quite strongly linked to class but not to party politics. Regional variation in political ideology on a broad range of issues was less pronounced than differences between Quebec and English Canada. Much deeper ideological divisions separated the elites, with a dramatic polarization between corporate and labour respondents. State elites fell between these two, though generally more favourable to capital. The responses of the business elites reveal the ideological roots of the Mulroney years in support for cuts in social programs, free trade, privatization, and deregulation.

What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.You will encounter:

A 'Fundamentals' section covering eight big topics like 'what is method?'A global perspective reflected in case studies of media research in Asia, Africa and South AmericaPractical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomesIntegrated discussion of contemporary issues like the ethics of social media research

This essential companion will empower any media student to tackle their research with confidence and skill. 

What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.You will encounter:

A 'Fundamentals' section covering eight big topics like 'what is method?'A global perspective reflected in case studies of media research in Asia, Africa and South AmericaPractical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomesIntegrated discussion of contemporary issues like the ethics of social media research

This essential companion will empower any media student to tackle their research with confidence and skill.