Michela Balconi – författare

In fact, there is a strict relationship between executive functions (EF) and addictive behavior: EF plays a remarkable role in significant phenomena for the treatment of addictions, such as craving, relapse and compliance to treatment.

In fact, there is a strict relationship between executive functions (EF) and addictive behavior: EF plays a remarkable role in significant phenomena for the treatment of addictions, such as craving, relapse and compliance to treatment.

Le più recenti acquisizioni della neuropsicologia cognitiva hanno consentito di focalizzare la natura dei processi linguistici e comunicativi, individuando i correlati fisiologici ed anatomici sottostanti alla produzione (encoding) e alla comprensione (decoding) del linguaggio.

Anche il marketing, come tanti ambiti professionali, vive oggi l’opportunità di aggiornare i paradigmi e le metodologie tradizionali grazie a contributi provenienti da altre discipline, soprattutto da quelle di più recente sviluppo. Tra queste, si segnalano oggi la psicologia cognitiva e le neuroscienze. Il libro intende offrire al lettore uno spaccato di quanto questi due settori possono offrire alla comprensione delle dinamiche di acquisto, mostrando come la conoscenza dei meccanismi di pensiero e dei processi cerebrali aiuti a identificare ciò che accade nella mente del destinatario della comunicazione pubblicitaria e di colui che si trova a dover valutare e scegliere se e che cosa comprare. Psicologia e neuroscienze mettono oggi a disposizione di chi studia i comportamenti di acquisto sia nuovi modelli concettuali, sia nuovi strumenti e procedure di analisi. I contributi raccolti nel volume offrono al lettore da un lato delle rassegne circa i più recenti contributi di queste discipline al marketing, dall’altro esempi di ricerche da cui è possibile ricavare spunti applicativi. Nel complesso risulta un quadro generale di alcune delle più promettenti tendenze e linee di indagine che si stanno affermando nel settore.

In this volume, the communicative and neuropsychological correlates of daily interactions are discussed. The predominant account on explaining the construction of meaning by humans is the inter-relational perspective, that postulates an intentional convergence of meaning arising as a consequence of the active exchanges between people. The neural correlates of communication were illustrated in the light of new empirical results, considering the main topics of: a) language and language development; b) pragmatics and neuropragmatics of communication; c) neurocognition and the cognitive bases of intentions; d) nonverbal communication and emotion contribution to the communicative systems.New methodological approaches are considered, with particular attention to neuroimaging (such as PET and fMRI) and brain stimulation techniques (as MEG and TMS), as well as their application to the clinical field.

Not nothing without you but not the same Erich Fried (1979) How do I know that I am the person who is moving? The neuroscience of action has identified specific cognitive processes that allow the organism to refer the cause or origin of an action to its agent. This sense of agency has been defined as the sense that I am the one who is causing or generating an action or a certain thought in my stream of consciousness. As such, one can distinguish actions that are self-generated from those generated by others, giving rise to the experience of a self-other disti- tion in the domain of action. A tentative list of the features distinguishing the concept of agency includes awareness of a goal, of an intention to act, and of initiation of action; awareness of movements; a sense of activity, of mental effort, and of control; and the concept of authorship. However, it remains unclear how these various aspects of action and agency are related, to what extent they are dissociable, and whether some are more basic than others. Their sources remain to be specified and their relationship to action specification and action control mechanism is as yet unknown.

The neuroscience of action has identified specific cognitive processes that allow the organism to refer the cause or origin of an action to its agent. Their sources remain to be specified and their relationship to action specification and action control mechanism is as yet unknown.

d) nonverbal communication and emotion contribution to the communicative systems.New methodological approaches are considered, with particular attention to neuroimaging (such as PET and fMRI) and brain stimulation techniques (as MEG and TMS), as well as their application to the clinical field.