Mick Mahoney – författare
Visar alla böcker från författaren Mick Mahoney. Handla med fri frakt och snabb leverans.
5 produkter
5 produkter
E-bok
Engelska, 202144 kr
Läs direkt efter köp
Creative thinking is something everyone can do. It''s a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use ''nudge theory'' to unleash your innate originality. A new behavioural science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behaviour changes, retrain your brain and live a more creative and rewarding life.
Häftad, Engelska, 2021
152 kr
Skickas inom 5-8 vardagar
Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use 'nudge theory' to unleash your innate originality. A new behavioural science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behaviour changes, retrain your brain and live a more creative and rewarding life.
Häftad, 1999
182 kr
Skickas inom 10-15 vardagar
Sacred Heart Mick Mahoney It's been twenty years since Patrick last met Jerry and it seems that not even time can heal their bitter old wounds. In an empty church hall, the former friends face their impending futures while struggling to break free from the legacy of the past.
Häftad, Engelska, 2026
276 kr
Kommande
Brand strategy has become unnecessarily complicated.Too many frameworks. Too many steps. Too much jargon. And too often, uncertain outcomes.The world of brand strategy needs simplifying.This book does exactly that.Drawing on more than 50 years of combined experience, seasoned strategists Mick Mahoney and Kevin Chesters present a proven approach built around three simple questions. Refined over the past decade, their method cuts through the noise to create brand positioning that is clear, practical, and undeniable.For too long, the industry has treated strategy and creativity as separate disciplines, confined to outdated silos and overcomplicated methodologies. But the best ideas don't emerge from separation - they emerge from connection, collaboration, and cognitive diversity.The science is clear: simpler works better.This book took 50+ years to develop, 10 years to refine, and will help you build an undeniable brand by answering three deceptively simple questions.If you want to create a brand strategy that is simple, impactful, and impossible to ignore, the path starts here.
Häftad, Engelska, 2025
221 kr
Skickas inom 5-8 vardagar
Creative directors are often thrust into leadership roles with little practical guidance. The result? Stress, costly mistakes, missed opportunities-and sometimes, a team that's far from inspired. As the role becomes more demanding, the need for clear, actionable advice is more urgent than ever.The Complete Creative Director is here to fill that gap, offering essential tools to help you lead with confidence and creativity. This is the first comprehensive manual for creative directors, providing straightforward advice that you can easily incorporate into your daily routine. It will help you understand exactly what's expected of you as a creative and give you the confidence to meet those expectations.You'll gain a solid grasp of best practices while learning to adapt them to fit your unique style and personality. The book also offers techniques for managing anxiety, so you can approach your role with focus and authority. You'll discover how to build strong relationships-both inside and outside your organisation-while fostering a creative culture. Additionally, you'll learn how to develop a thriving creative department, master pitches, and effectively engage with the commercial side of the business.Ultimately, this book will make you more resilient in the face of setbacks, adaptable to constant change, and better equipped to focus on what truly matters: delivering exceptional creative work.