Mike Berland – författare

Do you wonder why some ideas go viral and others sink? Why one political candidate soars while another fails to gain traction? Why one product becomes an instant rage, while its competitor struggles to stay above water?          What is the secret to momentum?          Many people believe that momentum is driven by emotion and is unpredictable, but as Mike Berland, the internationally recognized pollster and strategic advisor, has discovered, it’s actually a science, with easily analyzed metrics. In Maximum Momentum: How to Get It, How to Keep It, Berland reveals the key to momentum, beginning with the simple physics formula— mass x velocity. He then develops a Momentum Matrix—five signals that decode the science into effective measures.          Maximum Momentum is a lively examination of hot trends in the current arena—from politics to society to business to sports. Using colorful graphics to underscore the stories, Berland examines the people, issues, movements and products that most captivate Americans.

“My worst day of golf with friends is still one of the best days of my life,” is a phrase Mike Berland lives by. The world of golf is rife with myths and misconceptions: golf is too expensive, golf is too hard, golf is an elitist sport, there’s no access to golf courses, etc. Mike Berland, is not a professional. He is not a golf instructor. He''s not even a great player. What he is is passionate about how the culture of golf can change your life by building personal and business relationships and introducing you to a great worldwide community full of fun, exercise, nature, and play. Golf changed his life. NOT ABOUT GOLF inspires you to change yours.Not About Golf is a handbook for the golf curious that can inspire you to enhance your business connections, fall in love, and build a unique and fun community. You’ll also get in shape while walking, talking, and learning the language of golf. And, if you’re really lucky, as Mike Berland has been, you may have the opportunity to travel the world experiencing beautiful natural settings, the great outdoors, and lasting relationships, both personal and professional. Golf is also getting more diverse, rapidly becoming the game everyone can play. Women have broken the mold of golf tradition, as golf becomes one of the fastest growing sports for women in the country. There are now over 6.4 million female golfers in the United States and 38% of all golfers under the age of 18 are girls. People of color, especially black and Latinos are embracing the sport as they never have before. And an influx of young players is challenging the stereotype of golf as just a game for seniors. The good news about golf is it’s never too late to start. Golf is a sport you can play for the rest of your life, whether you play on simulators at indoor bars, or you score an invitation to one of the most spectacular golf courses in the world. This character building sport which requires emotional control and honesty is a laboratory for positive life-skills, such as; generosity, humility, humor, kindness, and friendship. Golf teaches us to live in the moment, it teaches us to network and to do business, but at the end of the day this book isn’t about golf. It’s about how each swing, each course, each day can always be better than the last. It''s about hope, optimism, and enjoying nature with your community. It’s not about golf. It’s about you.

Are you ready to change your body for life? Do you want to step on a scale and feel happy? Do you want to look in the mirror and feel proud? Do you want looser-fitting clothes? Do you want more energy? Do you want to sleep solidly through the night? No games. No gimmicks. No shakes. No starvation. Just a straightforward and simple, doctor-approved approach to eating and exercise that throws out decades of bad science and will transform you from being a fat-storing person into a permanent FAT-BURNING MACHINE.This is our promise: Follow this plan and you will experience dramatic, life-altering results. But if you still need further convincing, just ask yourself: • Have you been gaining a pound or so a year, for the past few years? • Do you crave sugar and snacks, and worry that you can’t control your cravings? • Do you feel that the more you exercise, the hungrier you are and the more you eat? • Does exercise make you feel tired and weak? • Are you working out more than ever and still gaining weight? If you answered yes to any of these questions, then it’s time to find out if the habits you’ve developed are causing your body to store fat or to burn it. So much of what you’ve been taught about fitness and weight loss is patently false—that you have to eliminate all fat from your diet or that you should load up on carbohydrates before a workout. These practices may actually be sabotaging your success. Fat-Burning Machine exposes the myths that have prevented you from achieving your weight and fitness goals, and will revolutionize the way you think about your body, your health, and your outlook on life.