Mike Damphousse – författare
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1 produkter
Category Creation Formula
Discover, Design, and Win New Market Categories
Av Kevin Maney, Mike Damphousse
Inbunden, 2026
295 kr
Lägg i varukorg
Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement.The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples range …