Yes, It’s Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize — YOU ARE THE BRAND.It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income?Much of the personal brand space plays out in two ways. The first group of people sells a false version of themselves, thinking that image or perception alone will get them the results they seek. These folks don’t realize that attention isn’t owed, it’s earned.The flip side of presenting a false version of yourself is oversharing in the name of authenticity. They talk nonstop about their issues, sometimes revealing way more than what is even comfortable to read about. It’s as if these people are trying to sell their struggles, and it doesn’t work in the long run. Like a car wreck, these folks garner attention, but it’s short-lived.Here’s a simple question that can serve as a litmus test for you: “Can I build a campfire around what I’m sharing?” Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives? In You Are the Brand, Mike Kim shares his proven 8-step blueprint that has helped build the brands for some of today’s most influential thought leaders — as well as his own personal brand. In this practical and inspiring book, you will learn:How to identify and showcase your unique expertiseHow to gain clarity on your message, market, and business modelWhy the most effective marketing strategy is to simply tell the truthHow-To-Preneur vs. Ideapreneur — Which one are you?The three kinds of personal stories that ensure you stand out in your marketThe simple “9-Box Grid” that shows you how to price your products and servicesHow to cultivate “rocket ship relationships” that skyrocket your revenue, and influence

The first of its kind, this book provides a unique inside look into the hidden world of ordinary North Koreans. Mike Kim, who worked with refugees on the Chinese border for four years, recounts their experiences of enduring famine, sex-trafficking, and torture, as well as the inspirational stories of those who overcame tremendous adversity to escape the repressive regime of their homeland and make new lives.One of the few Americans granted entry into the secretive "Hermit Kingdom," Kim came to know the isolated country and its people intimately. His North Korean friends entrusted their secrets to him as they revealed the government's brainwashing tactics and confessed their true thoughts about the repressive regime that so rigidly controls their lives. Civilians and soldiers alike spoke of what North Koreans think of Americans and war with America. Children remembered the suffering they endured through the famine. Women and girls recalled their horrific experiences at the hands of sex-traffickers. Former political prisoners shared their memories of beatings, torture, and executions in the gulags. With the permission of these courageous individuals, Kim now shares their stories and recounts his dramatic experiences leading North Koreans to asylum through the six-thousand-mile modern-day underground railway through Asia. His unflinching narrative exposes the truth about North Korea, stripping away the last veils that still shroud this brutal dictatorship.

The first of its kind, this book provides a unique inside look into the hidden world of ordinary North Koreans. Mike Kim, who worked with refugees on the Chinese border for four years, recounts their experiences of enduring famine, sex-trafficking, and torture, as well as the inspirational stories of those who overcame tremendous adversity to escape the repressive regime of their homeland and make new lives.One of the few Americans granted entry into the secretive "Hermit Kingdom," Kim came to know the isolated country and its people intimately. His North Korean friends entrusted their secrets to him as they revealed the government's brainwashing tactics and confessed their true thoughts about the repressive regime that so rigidly controls their lives. Civilians and soldiers alike spoke of what North Koreans think of Americans and war with America. Children remembered the suffering they endured through the famine. Women and girls recalled their horrific experiences at the hands of sex-traffickers. Former political prisoners shared their memories of beatings, torture, and executions in the gulags. With the permission of these courageous individuals, Kim now shares their stories and recounts his dramatic experiences leading North Koreans to asylum through the six-thousand-mile modern-day underground railway through Asia. His unflinching narrative exposes the truth about North Korea, stripping away the last veils that still shroud this brutal dictatorship.

Learn how to build your business around your expertise, ideas, message, and personality with this USA Today and Wall Street Journal bestseller. It''s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? What works is finding a happy medium between those who sell a false version of themselves and those who overshare in the name of authenticity. Here''s a simple question that can serve as a litmus test for you: "Can I build a campfire around what I''m sharing?" Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today''s most influential thought leaders—as well as his own personal brand. In this practical and inspiring book, you will learn:- How to identify and showcase your unique expertise- How to gain clarity on your message, market, and business model- Why the most effective marketing strategy is to simply tell the truth- How-To-Preneur vs. Ideapreneur—Which one are you?- The three kinds of personal stories that ensure you stand out in your market- The simple "9-Box Grid" that shows you how to price your products and servicesHow to cultivate "rocket ship relationships" that skyrocket your revenue, and influence

Yes, It’s Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize — YOU ARE THE BRAND.It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income?Much of the personal brand space plays out in two ways. The first group of people sells a false version of themselves, thinking that image or perception alone will get them the results they seek. These folks don’t realize that attention isn’t owed, it’s earned.The flip side of presenting a false version of yourself is oversharing in the name of authenticity. They talk nonstop about their issues, sometimes revealing way more than what is even comfortable to read about. It’s as if these people are trying to sell their struggles, and it doesn’t work in the long run. Like a car wreck, these folks garner attention, but it’s short-lived.Here’s a simple question that can serve as a litmus test for you: “Can I build a campfire around what I’m sharing?” Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives? In You Are the Brand, Mike Kim shares his proven 8-step blueprint that has helped build the brands for some of today’s most influential thought leaders — as well as his own personal brand. In this practical and inspiring book, you will learn:How to identify and showcase your unique expertiseHow to gain clarity on your message, market, and business modelWhy the most effective marketing strategy is to simply tell the truthHow-To-Preneur vs. Ideapreneur — Which one are you?The three kinds of personal stories that ensure you stand out in your marketThe simple “9-Box Grid” that shows you how to price your products and servicesHow to cultivate “rocket ship relationships” that skyrocket your revenue, and influence

The first of its kind, this book provides a unique inside look into the hidden world of ordinary North Koreans. Mike Kim, who worked with refugees on the Chinese border for four years, recounts their experiences of enduring famine, sex-trafficking, and torture, as well as the inspirational stories of those who overcame tremendous adversity to escape the repressive regime of their homeland and make new lives.One of the few Americans granted entry into the secretive "Hermit Kingdom," Kim came to know the isolated country and its people intimately. His North Korean friends entrusted their secrets to him as they revealed the government's brainwashing tactics and confessed their true thoughts about the repressive regime that so rigidly controls their lives. Civilians and soldiers alike spoke of what North Koreans think of Americans and war with America. Children remembered the suffering they endured through the famine. Women and girls recalled their horrific experiences at the hands of sex-traffickers. Former political prisoners shared their memories of beatings, torture, and executions in the gulags. With the permission of these courageous individuals, Kim now shares their stories and recounts his dramatic experiences leading North Koreans to asylum through the six-thousand-mile modern-day underground railway through Asia. His unflinching narrative exposes the truth about North Korea, stripping away the last veils that still shroud this brutal dictatorship.

The first of its kind, this book provides a unique inside look into the hidden world of ordinary North Koreans. Mike Kim, who worked with refugees on the Chinese border for four years, recounts their experiences of enduring famine, sex-trafficking, and torture, as well as the inspirational stories of those who overcame tremendous adversity to escape the repressive regime of their homeland and make new lives.One of the few Americans granted entry into the secretive "Hermit Kingdom," Kim came to know the isolated country and its people intimately. His North Korean friends entrusted their secrets to him as they revealed the government's brainwashing tactics and confessed their true thoughts about the repressive regime that so rigidly controls their lives. Civilians and soldiers alike spoke of what North Koreans think of Americans and war with America. Children remembered the suffering they endured through the famine. Women and girls recalled their horrific experiences at the hands of sex-traffickers. Former political prisoners shared their memories of beatings, torture, and executions in the gulags. With the permission of these courageous individuals, Kim now shares their stories and recounts his dramatic experiences leading North Koreans to asylum through the six-thousand-mile modern-day underground railway through Asia. His unflinching narrative exposes the truth about North Korea, stripping away the last veils that still shroud this brutal dictatorship.

Learn how to build your business around your expertise, ideas, message, and personality with this USA Today and Wall Street Journal bestseller. It''s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? What works is finding a happy medium between those who sell a false version of themselves and those who overshare in the name of authenticity. Here''s a simple question that can serve as a litmus test for you: "Can I build a campfire around what I''m sharing?" Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today''s most influential thought leaders—as well as his own personal brand. In this practical and inspiring book, you will learn:- How to identify and showcase your unique expertise- How to gain clarity on your message, market, and business model- Why the most effective marketing strategy is to simply tell the truth- How-To-Preneur vs. Ideapreneur—Which one are you?- The three kinds of personal stories that ensure you stand out in your market- The simple "9-Box Grid" that shows you how to price your products and servicesHow to cultivate "rocket ship relationships" that skyrocket your revenue, and influence