Mike Lewis – författare
977 kr
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"Sets the standard for excellence in the field and distinguishes itself as a truly vital and comprehensive book within its domain. The book is enriched by numerous real-world and up-to-date examples, along with insightful case studies, ensuring that the readers gain a holistic understanding of the subject." Dr Arijit Bhattacharya, Associate Professor in Operations & Supply Chain Management, Norwich Business School, UEA
The go-to resource on operations strategy, exploring key activities, processes and decisions adopted by a wide range of businesses
Operations Strategy, 7th edition encourages a thorough understanding of the topic, building on concepts from strategic and operations management to marketing and HR management.
The way an organisation manages their operations strategically can have a huge impact on its prospects – whether large or small, service or manufacturing, for-profit or not-for-profit, international or local. Operations strategy is fundamental to the success of any organisation and a major source of competitive advantage.
The text encourages you to explore the key strategic decisions adopted by a wide range of organisations in different sectors, and is ideal for MBA students, upper-level undergraduates, postgraduates and executives.
"Slack and Lewis have approached the ethical, societal, and environmental issues affecting business operations strategy in a post-pandemic world, with a blend of new chapters and contemporary case studies based on both external and internal contexts – an essential item for any serious Operations Strategy resource list." Jamie Rundle, Senior Lecturer in Management, Nottingham Business School, UK
New to this edition:
More on responsible and sustainable operations brings the book up to date with recent developments, showing how operations impact social, ethical, and environmental issues. Increased emphasis on risk in operations strategy and the importance of external and internal context. Updated with several new examples throughout – now including an even wider range of different types of organisation. Four new case studies (bringing the total to 18) explore real-life practical applications to use in class or individually to ground theoretical concepts: House Partnerships at Concept Design Services, IKEA Looks to the Future, Kaston-Trenton Services, and computer game development at Widescale Studio."To me, the textbook of Slack and Lewis is the best in the field of Operations Strategy." Jan de Vries, Professor of Operations Management, University of Groningen, The Netherlands
228 kr
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Competing on the social web isn''t enough. You have to STAND OUT!
Stand Out Social Marketing explains how today''s best-known brands draw attention that pays in the crowded space of social media--and how you can do the same for your brand!
"Stand Out Social Marketing outlines the tools and tactics to develop more meaningful and effective social media strategies." -- Brian Solis, bestselling author of The End of Business as Usual and Engage!
"A stand-out must-read." -- Dave Kerpen, CEO, Likeable Media, and author of the New York Times bestselling Likeable Social Media and Likeable Business
"Take these tips, work to implement these ideas, and look around to learn from who''s tried what." -- Erik Qualman, bestselling author of Socialnomics and Digital Leader
"Mike gives you the tools you need to rise above the noise and develop a stand-out social marketing strategy." -- Larry Weber, Chairman, W2Group, and bestselling author of Marketing to the Social Web
"Lewis''s unique ability is in presenting complex topics within an easily digestible framework, enabling marketers to implement these strategies in their company." -- Jeremiah Owyang, Partner, Altimeter Group
"You can launch a social marketing strategy, but unfortunately it doesn''t come with a handbook--until now. Stand Out Social Marketing is an important read if you’re serious about social marketing!" -- Taulbee Jackson, CEO, Raidious
295 kr
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32 kr
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372 kr
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This program is read by the author and an exciting cast of readers including Facebook COO Sheryl Sandberg. Also included are the winning fan submissions from the Macmillan Audio When to Jump contest. An inspirational audiobook that lays out the “Jump Curve” — four steps to wholeheartedly pursuing the career of your dreams — through experiences from a variety of people who have jumped and never looked backWhen Mike Lewis was twenty-four and working in a prestigious corporate job, he eagerly wanted to leave and pursue his dream of becoming a professional squash player. But he had questions: When is the right time to move from work that is comfortable to a career you have only dared to dream of? How have other people made such a jump? What did they feel when making that jump — and afterward?Mike sought guidance from others who had “jumped,” and the responses he got — from a banker who started a brewery, a publicist who became a Bishop, a garbage collector who became a furniture designer, and on and on — were so clear-eyed and inspiring that Mike wanted to share what he had learned with others who might be helped by those stories. First, though, he started playing squash professionally. The right audiobook at the right time, When to Jump offers more than forty heartening stories (from the founder of Bonobos, the author of The Big Short, the designer of the Lyft logo, the Humans of New York creator, and many more) and takeaways that will inspire, instruct, and reassure, including the ingenious four-phase Jump Curve.This program is read by Mike Lewis, Sheryl Sandberg, Jeff Arch, Betsy Lewis, Nate Chambers, Laura McKowen, Tommy Clark, Elle Luna, Lawrence Campbell, Fernando Rodriguez-Villa, Merle R. Saferstein, Kelly O''Hara, Amy VanHaren, Alex Stern, Zorina Exie J. Frey, Adrian Cardenas, Alexander Armstrong, Akasha Agrawal, Maia Josebachvili, Eric Wu, Emily Broas, Alexandra Stein, Rahul Razdan, Frank Britt, Luis M. Rodriguez-Villa, Ethan Eyler, Abigail Ogilvy Ryan, Olankunle Oladehin, Brian Kelly, Khe Hy, Harriet Davies, Dr. Michael Lewis, Greg Klassen, Dan Kenary, Kyle Battle, James Bourque, Elizabeth Hague, Adam Fried, Drew Joseph, Tyler Cramer, Danni Pomplun, Melissa Mielke, Alex Korchinkski, Anoopreet Rehncy, Brenda Berkman, and William Hochman.
105 kr
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