Mike Michalowicz – författare

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren''t always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz''s Profit First system, readers will learn that:· Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.· A small, profitable business can be worth much more than a large business surviving on its top line.· Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.

This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers.

After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?

Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

"START MAKING SOME SERIOUS MONEY...FOLLOW MIKE'S COUNTERINTUITIVE ADVICE AND PUT PROFITS FIRST."-Verne Harnish, author of Scaling Up"A BRILLIANT SMACK-UPSIDE-THE-HEAD REVELATION FOR ENTREPRENEURS."-Sally Hogshead, author of Fascinate"PROFIT FIRST MAY ARGUABLY BE ONE OF THE GREATEST 'HACKS' OF ALL TIME...WATCH THE PROFITS ROLL IN."-Chris Guillebeau, author of Born for This and The $100 Startup"A GAME CHANGER...YOU NEED THIS BOOK."-Michael Port, author of Steal the Show"A MUST-READ FOR BUSINESSES LARGE AND SMALL."-Jenny Blake, author of Pivot"THE ROAD MAP TO AVOID BECOMING A STATISTIC."-Dawn Fotopulos, associate professor of business, The King's College, New York City; author of Accounting for the NumberphobicUsing Michalowicz's Profit First system, readers will learn that:· Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.· A small, profitable business can be worth much more than a large business surviving on its top line.· Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.The entrepreneur behind three multi-million dollar companies offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows.With dozens of case studies, practical, step-by-step advice, and his signature sense of humour, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

"e;START MAKING SOME SERIOUS MONEY...FOLLOW MIKE'S COUNTERINTUITIVE ADVICE AND PUT PROFITS FIRST."e;-Verne Harnish, author of Scaling Up"e;A BRILLIANT SMACK-UPSIDE-THE-HEAD REVELATION FOR ENTREPRENEURS."e;-Sally Hogshead, author of Fascinate"e;PROFIT FIRST MAY ARGUABLY BE ONE OF THE GREATEST 'HACKS' OF ALL TIME...WATCH THE PROFITS ROLL IN."e;-Chris Guillebeau, author of Born for This and The $100 Startup"e;A GAME CHANGER...YOU NEED THIS BOOK."e;-Michael Port, author of Steal the Show"e;A MUST-READ FOR BUSINESSES LARGE AND SMALL."e;-Jenny Blake, author of Pivot"e;THE ROAD MAP TO AVOID BECOMING A STATISTIC."e;-Dawn Fotopulos, associate professor of business, The King's College, New York City; author of Accounting for the NumberphobicUsing Michalowicz's Profit First system, readers will learn that: Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. A small, profitable business can be worth much more than a large business surviving on its top line. Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.The entrepreneur behind three multi-million dollar companies offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows.With dozens of case studies, practical, step-by-step advice, and his signature sense of humour, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

In the follow-up to his bestselling Profit First, author and money expert Mike Michalowicz reveals how to achieve financial freedom by working with your natural habits rather than trying to change them. His Profit First model helped over a million businesses and entrepreneurs achieve financial independence. Now, with The Money Habit, he brings that proven system to personal finance, aimed at anyone who wants to take control of their money.Most financial advice demands strict budgets and cutting back on life’s joys, yet only 9% of people stick with these approaches. Other systems rely on complex tools or require adopting new behaviours, leading to grim results. Michalowicz offers a radically simple alternative. He provides clear steps to align your finances with your goals—whether that’s getting out of debt, spending wisely, saving for a big purchase, or planning for the future—illustrated by his journey from losing a fortune to regaining financial freedom. All you need to do is activate your money habit.