Mike Rosenberg – författare

Business and environmental sustainability are not natural bedfellows. Business is about making money; sustainability is about protecting the planet. Business is measured in months and quarters; sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish “1 percenters”. To some executives, all activists are irresponsible, unyielding extremists.

And yet engaging with the issue isn’t optional – all businesses must have a strategy to deal with sustainability and, like any strategy, this involves making choices.

Strategy and Sustainability encourages its readers to filter out the noise and make those choices in a hard-nosed and clear-eyed way. Rosenberg’s nuanced and fact-based point of view recognizes the complexity of the issues at hand and the strategic choices businesses must make. He blends the work of some of the leading academic thinkers in the field with practical examples from a variety of business sectors and geographies and offers a framework with which Senior Management might engage with the topic, not (just) to save the planet but to fulfil their short, medium, and long-term responsibilities to shareholders and other stakeholders.<

Learning to Fly: How to Manage Your Career in a Turbulent and Changing World offers a practical and tested framework with which to chart one’s own path toward the future. The book will help interpret the key trends in the post-pandemic world including digitalization, geopolitics and the looming climate emergency to find career options that are likely to be future proof as well as deeply rewarding. The book is written for people who have left or lost their jobs as well as those who feel that what they are doing is either not satisfying at some fundamental level or is somehow at risk given the changes going on in the world.

Learning to Fly: How to Manage Your Career in a Turbulent and Changing World offers a practical and tested framework with which to chart one’s own path toward the future. The book will help interpret the key trends in the post-pandemic world including digitalization, geopolitics and the looming climate emergency to find career options that are likely to be future proof as well as deeply rewarding. The book is written for people who have left or lost their jobs as well as those who feel that what they are doing is either not satisfying at some fundamental level or is somehow at risk given the changes going on in the world.

This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry.

Do newspapers, magazines or books have a future? Will terrestrial television or cable services exist as meaningful players in five years’ time? Is there a way to make multiple consumption platforms work together in a way that extracts the revenue needed to support the creation and development of quality content? While more and more content is being published, fewer and fewer businesses are finding a way to do so profitably and sustainably.

Your answers to these questions that vex your media or entertainment business will depend on your frame – a frame based on experience gained in days that were less uncertain, less fluid and much, much simpler. Those frames need to be broken if you are to survive in times of such rapid change.

This book is based on IESE’s Advanced Management Program in Media & Entertainment, which IESE Business School has been running in New York and Los Angeles since 2011. It combines contributions from leading professors and practitioners, as well as real-life case studies, to establish a base upon which you can start to build the set of managerial tools that you will need to manage fast-changing media and entertainment businesses.