Mila Ganeva – författare

New view of the crucial role of fashion discourse and practice in Weimar Germany and its significance for women.In the Weimar Republic, fashion was not only manipulated by the various mass media -- film, magazines, advertising, photography, and popular literature -- but also emerged as a powerful medium for women's self-expression. Female writers and journalists, including Helen Grund, Irmgard Keun, Vicki Baum, Elsa Maria Bug, and numerous others engaged in a challenging, self-reflective commentary on current styles. By regularly publishing on these topics in the illustrated press and popular literature, they transformed traditional genres and carved out significant public space for themselves. This book re-evaluates paradigmatic concepts of German modernism such as the flâneur, the Feuilleton, and Neue Sachlichkeit in the light of primary material unearthed in archival research: fashion vignettes, essays, short stories, travelogues, novels, films, documentaries, newsreels, and photographs. Unlike other studies of Weimar culture that have ignored the crucial role of fashion, the book proposes a new genealogy of women's modernity by focusing on the discourse and practice of Weimar fashion, in which the women were transformed from objects of male voyeurism into subjects with complex, ambivalent, and constantly shifting experiences of metropolitan modernity. Mila Ganeva is Associate Professor of German at Miami University, Oxford, Ohio.

Shows how cinematic treatments of fashion during times of crisis offer subtle reflections on the everyday lives, desires, careers, and self-perceptions of postwar German women.This book steers attention toward two key aspects of German culture - film and fashion - that shared similar trajectories and multiple connections, looking at them not only in the immediate postwar years but as far back as 1939. They formed spectacular sites of the postwar recovery processes in both East and West Germany. Viewed against the background of the abundant fashion discourses in the Berlin-based press, the films discussed include classics such asThe Murderers Are among Us, Street Acquaintance, and Destinies of Women as well as neglected works such as And the Heavens above Us, Martina, Modell Bianka, and Ingrid. These films' treatments of fashion during times of crisis offer subtle reflections on the everyday lives, desires, careers, and self-perceptions of the women who made up a large majority of the postwar public. Costume - in films produced both by DEFA and by West German studios - is a productive site to explore the intersections between realism and escapism. With its focus on costumes within the context of the films' production, distribution, and reception, this bookopens up wider discussions about the role of the costume designer, the ways film costumes can be read as intertexts, and the impact on audiences' behaviors and looks. The book reveals multiple connections between film and fashion,both across the temporal dividing line of 1945 and the Cold War split between East and West.Mila Ganeva is Professor of German at Miami University, Oxford, Ohio.

Shows how cinematic treatments of fashion during times of crisis offer subtle reflections on the everyday lives, desires, careers, and self-perceptions of postwar German women.This book steers attention toward two key aspects of German culture - film and fashion - that shared similar trajectories and multiple connections, looking at them not only in the immediate postwar years but as far back as 1939. They formed spectacular sites of the postwar recovery processes in both East and West Germany. Viewed against the background of the abundant fashion discourses in the Berlin-based press, the films discussed include classics such as The Murderers Are among Us, Street Acquaintance, and Destinies of Women as well as neglected works such as And the Heavens above Us, Martina, Modell Bianka, and Ingrid. These films' treatments of fashion during times of crisis offer subtle reflections on the everyday lives, desires, careers, and self-perceptions of the women who made up a large majority of the postwar public. Costume - in films produced both by DEFA and by West German studios - is a productive site to explore the intersections between realism and escapism. With its focus on costumes within the context of the films' production, distribution, and reception, this book opens up wider discussions about the role of the costume designer, the ways film costumes can be read as intertexts, and the impact on audiences' behaviors and looks. The book reveals multiple connections between film and fashion, both across the temporal dividing line of 1945 and the Cold War split between East and West.Mila Ganeva is Department Chair and Professor of German at Miami University, Oxford, Ohio.