Milene Mendes de Oliveira - Böcker
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4 produkter
4 produkter
1 754 kr
Skickas inom 5-8 vardagar
Some of the most frequent questions surrounding business negotiations address not only the nature of such negotiations, but also how they should be conducted. The answers given by business people from different cultural backgrounds to these questions are likely to differ from the standard answers found in business manuals. In her book, Milene Mendes de Oliveira investigates how Brazilian and German business people conceptualize and act out business negotiations using English as a Lingua Franca. The frameworks of Cultural Linguistics, English as a Lingua Franca, World Englishes, and Business Discourse offer the theoretical and methodological grounding for the analysis of interviews with high-ranking Brazilian and German business people. Moreover, a side study on e-mail exchanges between Brazilian and German employees of a healthcare company serves as a test case for the results arising from the interviews, and helps understand other facets of authentic intercultural business communication. Offering new insights on English as a Lingua Franca in international business contexts, Business Negotiations in ELF from a Cultural Linguistic Perspective simultaneously provides a detailed cultural-conceptual account of business negotiations from the viewpoint of Brazilian and German business people and a secondary analysis of their pragmatic aspects.
1 993 kr
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The book deals with the important shift that has been heralded in cognitive linguistics from mere universal matters to cultural and situational variation. The discussions examine cognitive and cultural linguistics’ theories in relation to the following areas of research: (i) metaphorical conceptualization; (ii) the influence of culture on metaphor, metonymy and conceptual blends; (iii) the impact of culture and cognition on metaphorical lexis; (iv) the interface of pragmatics and cognition when metaphor is studied in situ, that is, in face-to-face as well as in virtual multimodal interaction; (v) the application of insights from metaphorical conceptualizations to language teaching, and (vi) recent methods for revealing (inter)cultural metaphorical conceptualizations (corpus-based approaches, gesture studies, etc.). The book brings together cognitive, functional, and (inter)cultural approaches.
249 kr
Skickas inom 3-6 vardagar
The book deals with the important shift that has been heralded in cognitive linguistics from mere universal matters to cultural and situational variation. The discussions examine cognitive and cultural linguistics’ theories in relation to the following areas of research: (i) metaphorical conceptualization; (ii) the influence of culture on metaphor, metonymy and conceptual blends; (iii) the impact of culture and cognition on metaphorical lexis; (iv) the interface of pragmatics and cognition when metaphor is studied in situ, that is, in face-to-face as well as in virtual multimodal interaction; (v) the application of insights from metaphorical conceptualizations to language teaching, and (vi) recent methods for revealing (inter)cultural metaphorical conceptualizations (corpus-based approaches, gesture studies, etc.). The book brings together cognitive, functional, and (inter)cultural approaches.
Del 70 - FORUM ANGEWANDTE LINGUISTIK – F.A.L.
Sprache und Interkulturalitaet in der digitalen Welt / Language and Interculturality in the Digital World
Inbunden, Engelska, 2024
726 kr
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Der Band befasst sich mit Zusammenhängen von Sprache, Interkulturalität und Digitalität. Die neun Kapitel untersuchen, wie sich Interkulturalität in verschiedenen Settings digitaler Kommunikation – von YouTube über Tripadvisor bis Twitter – manifestiert und wie sie mit kommunikativen Strategien und komplexen Identitätsdarstellungen verwoben wird.The contributions to this volume address the blending of language, interculturality and digitality. The nine chapters investigate how (inter)culturality is manifested in various settings of digital communication – from YouTube to Tripadvisor and Twitter – and how it becomes intertwined with sets of communicative strategies and complex displays of identity..