Ming Wang – författare

This book provides an overview of China’s financial markets and their latest developments. The book explores and discusses the difficulties in building modern financial markets that are compatible with an increasingly complicated market economy and examines the various strategies to reform China’s financial system. It covers a range of topics: China’s financial structure, financial regulation, financial repression and liberalization, monetary policy and the People's Bank of China, banking reforms, exchange rate policy, capital control and capital-account liberalization, and development of the stock markets. The book provides a basic understanding of the current issues related to the development of China’s financial markets. It enhances knowledge of China’s regulatory framework which has helped to shape China’s financial landscape. It provides specific, useful knowledge about investment in China, such as, market sense, to identify the investment opportunities in various asset classes.

With the rapid advancement of corneal topography and wavefront technologies and the increased application of corneal topography not only in refractive but also in premium IOL surgery, a new edition of the best-selling Corneal Topography: A Guide for Clinical Application in the Wavefront Era will be the foremost resource for both ophthalmologists and optometrists. In this Second Edition, Dr. Ming Wang, Dr. Tracy Swartz and over 50 contributors combine the important topics of refractive and premium lens surgeries and put corneal topography in the context of wavefront technology. With over 500 images, this edition gives special attention to the latest advances in these technologies. The state-of-the-art science and application of corneal topography for these anterior segment surgeries is well represented in Corneal Topography, A Guide for Clinical Application in the Wavefront Era, Second Edition, making it the latest and most comprehensive reference of these state-of-the-art technologies for refractive and for premium IOL surgery. Topographic and Wavefront Technologies Covered Include: Placido disc-based topographic systems Elevation-based topographic systems Ultrasound-based topographic systems OCT-based topographic systems Topography and wavefront combined systemsTopographic Applications Covered Include: Topographies of corneal diseases, including post-RK/CK/LASIK/PRK Topography-guided contact lens fitting Topography application in refractive surgery and in premium IOL surgeries Topographic guidance for corneal surgeries Topography-guided custom treatments Combined treatment strategies using topography and wavefront data Future development of corneal topography in the wavefront eraUpdated and reorganized to reflect changes in the technology, Corneal Topography: A Guide for Clinical Application in the Wavefront Era, Second Edition is indispensible for all anterior segment surgeons, ophthalmologists, and optometrists.

Permanent surgical treatment for presbyopia remains the hereto unconquered a last frontiera in anterior segment surgery. Over the years, continuing innovations like Phaco, Radial Keratotomy, LASIK, and premium intraocular lenses have pushed toward this ultimate goal, but now anterior segment surgery is closer than ever with the advent of modern laser-assisted presbyopic lens implantation. Let Refractive Lens Exchange: A Surgical Treatment for Presbyopia, the first book of its kind, be your guide to this fifth wave of innovation in the surgical treatment of presbyopia. Dr. Ming X. Wang, MD, PhD, joined by Associate Editor Dr. Tracy S. Swartz, OD, MS, FAAO and more than 30 expert contributors, compiled this remarkable book. Never before has there been a book dedicated to all aspects of refractive lens exchange as a permanent treatment for presbyopia, both medically and surgically. Highlights of Refractive Lens Exchange include: Overview of all surgical treatments for presbyopia Dysfunctional lens syndrome and pathophysiology Patient education and preoperative assessment Marketing refractive lens exchange as a surgical treatment for presbyopia New technologies in assessing dysfunctional lens syndrome New technologies in mapping cornea and lens for refractive lens exchange Retinal issues related to refractive lens exchange Presbyopic lens types, indications, and contraindications for refractive lens exchange Lens- and cornea-based astigmatism correction Intraocular calculations for post refractive surgery eyes for refractive lens exchange Intraoperative wavefront technology 3D high-definition microsurgical visualization and positioning technology Femtosecond laser application in refractive lens exchange Postoperative care and complication management YAG capsulotomy after refractive lens exchange: indications and alternatives Postoperative care and complication management Keratorefractive enhancement Designed for newcomers as well as seasoned eyecare professionals, Refractive Lens Exchange: A Surgical Treatment for Presbyopia is the first book to guide ophthalmic surgeons, optometrists, and technicians through this exciting new field that is emerging as a safe and effective primary surgical treatment for presbyopia.

Until recently, surgical correction of presbyopia was considered the a last frontiera in ophthalmology, but today there are a wide variety of treatments available. This Fifth Wave of ophthalmology opens up a whole world of surgical solutions for presbyopes who would otherwise have no recourse, and Surgical Correction of Presbyopia: The Fifth Wave is designed as a complete guide to the wide range of surgical solutions available. Dr. Ming Wang is joined by Associate Editors Drs. Tracy Schroeder Swartz and Nathan Rock and their all-star team of expert contributors to compile the first comprehensive review of all the state-of-the-art surgical treatments for presbyopia. This includes a history of refractive and lens surgery, a review of presbyopia and its medical management, as well as in-depth sections on not only those surgical treatments that are currently available but also those under active clinical investigation. Inside Surgical Correction of Presbyopiais a detailed presentation on corneal solutions, including laser treatments and corneal inlays; lenticular solutions, including intraocular lenses; and scleral solutions, such as scleral implants and ablation. Each procedure features a discussion on the indications, benefits, results and risks of the procedure with close attention to clinical applications. Also included are chapters on complex cases, which focus on improving outcomes both with patient and surgical modality selection and postoperative management.Chapters include: Excimer and Femtosecond LASER for Treatment of Presbyopia Shape-Changing Inlays Multifocal Intraocular Lenses Extended Depth of Focus Intraocular Lenses Laser Scleral Microablation Procedure Marketing Surgical Treatment for Presbyopia The Future of Presbyopia Treatment Presbyopia is the most common refractive condition and more patients and providers are actively seeking surgical solutions. With Surgical Correction of Presbyopia: The Fifth Wave, anyone from ophthalmology technicians and opticians to practicing ophthalmologists and optometrists will confidently understand and be prepared to tackle this a last frontiera of ophthalmology.

A crash course in marketing for eye care professionals, Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts guides readers through this crucial area of business development.With an increase in patients undergoing elective procedures and an increase in the amount of providers, marketing has become the most important way for eye care professionals to grow their practices and differentiate themselves from their competition. Since marketing is not addressed in any formal course in medical school, optometry school, residency or fellowship, many eye care professionals lack basic understanding and skills in this area of growing importance to their businesses.To meet this critical need, editor Dr. Ming Wang and associate editors Shareef Mahdavi, Michael Malley and Dr. Tracy Swartz have created this essential, timely handbook aggregating the key ophthalmic marketing pearls, teachings and experiences of some of the leading national and international marketing experts.Grow Your Eye Care Practice begins with an overview of the history and current state of ophthalmic marketing, including a fascinating look at the commoditization of eye care as was demonstrated with the introduction of LASIK. The core chapters address foundational and innovative marketing concepts and their application to eye care, including: Market research, segmentation, targeting and positioning Patient experience Branding versus call to action Word of mouth referrals Digital marketing, including social media, websites and SEO Innovative marketing approaches Ethics and laws governing medical marketing Upcoming disruptive marketing technologies Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts is an indispensable desktop reference for all eye care professionals--ophthalmologists, optometrists, administrators, practice managers, business associates, residents, fellows, medical students and optometry studentsa "e;who wish to improve their marketing skills, grow their practices and differentiate themselves from their competition.

With the rapid advancement of corneal topography and wavefront technologies and the increased application of corneal topography not only in refractive but also in premium IOL surgery, a new edition of the best-selling Corneal Topography: A Guide for Clinical Application in the Wavefront Era will be the foremost resource for both ophthalmologists and optometrists.In this Second Edition, Dr. Ming Wang, Dr. Tracy Swartz and over 50 contributors combine the important topics of refractive and premium lens surgeries and put corneal topography in the context of wavefront technology. With over 500 images, this edition gives special attention to the latest advances in these technologies.The state-of-the-art science and application of corneal topography for these anterior segment surgeries is well represented in Corneal Topography, A Guide for Clinical Application in the Wavefront Era, Second Edition, making it the latest and most comprehensive reference of these state-of-the-art technologies for refractive and for premium IOL surgery.Topographic and Wavefront Technologies Covered Include:a Placido disc-based topographic systemsa Elevation-based topographic systemsa Ultrasound-based topographic systemsa OCT-based topographic systemsa Topography and wavefront combined systemsTopographic Applications Covered Include:a Topographies of corneal diseases, including post-RK/CK/LASIK/PRKa Topography-guided contact lens fittinga Topography application in refractive surgery and in premium IOL surgeriesa Topographic guidance for corneal surgeriesa Topography-guided custom treatmentsa Combined treatment strategies using topography and wavefront dataa Future development of corneal topography in the wavefront eraUpdated and reorganized to reflect changes in the technology, Corneal Topography: A Guide for Clinical Application in the Wavefront Era, Second Edition is indispensible for all anterior segment surgeons, ophthalmologists, and optometrists.

Permanent surgical treatment for presbyopia remains the hereto unconquered a last frontiera in anterior segment surgery. Over the years, continuing innovations like Phaco, Radial Keratotomy, LASIK, and premium intraocular lenses have pushed toward this ultimate goal, but now anterior segment surgery is closer than ever with the advent of modern laser-assisted presbyopic lens implantation. Let Refractive Lens Exchange: A Surgical Treatment for Presbyopia, the first book of its kind, be your guide to this fifth wave of innovation in the surgical treatment of presbyopia. Dr. Ming X. Wang, MD, PhD, joined by Associate Editor Dr. Tracy S. Swartz, OD, MS, FAAO and more than 30 expert contributors, compiled this remarkable book. Never before has there been a book dedicated to all aspects of refractive lens exchange as a permanent treatment for presbyopia, both medically and surgically. Highlights of Refractive Lens Exchange include: Overview of all surgical treatments for presbyopia Dysfunctional lens syndrome and pathophysiology Patient education and preoperative assessment Marketing refractive lens exchange as a surgical treatment for presbyopia New technologies in assessing dysfunctional lens syndrome New technologies in mapping cornea and lens for refractive lens exchange Retinal issues related to refractive lens exchange Presbyopic lens types, indications, and contraindications for refractive lens exchange Lens- and cornea-based astigmatism correction Intraocular calculations for post refractive surgery eyes for refractive lens exchange Intraoperative wavefront technology 3D high-definition microsurgical visualization and positioning technology Femtosecond laser application in refractive lens exchange Postoperative care and complication management YAG capsulotomy after refractive lens exchange: indications and alternatives Postoperative care and complication management Keratorefractive enhancement Designed for newcomers as well as seasoned eyecare professionals, Refractive Lens Exchange: A Surgical Treatment for Presbyopia is the first book to guide ophthalmic surgeons, optometrists, and technicians through this exciting new field that is emerging as a safe and effective primary surgical treatment for presbyopia.

Until recently, surgical correction of presbyopia was considered the a last frontiera in ophthalmology, but today there are a wide variety of treatments available. This Fifth Wave of ophthalmology opens up a whole world of surgical solutions for presbyopes who would otherwise have no recourse, and Surgical Correction of Presbyopia: The Fifth Wave is designed as a complete guide to the wide range of surgical solutions available. Dr. Ming Wang is joined by Associate Editors Drs. Tracy Schroeder Swartz and Nathan Rock and their all-star team of expert contributors to compile the first comprehensive review of all the state-of-the-art surgical treatments for presbyopia. This includes a history of refractive and lens surgery, a review of presbyopia and its medical management, as well as in-depth sections on not only those surgical treatments that are currently available but also those under active clinical investigation. Inside Surgical Correction of Presbyopiais a detailed presentation on corneal solutions, including laser treatments and corneal inlays; lenticular solutions, including intraocular lenses; and scleral solutions, such as scleral implants and ablation. Each procedure features a discussion on the indications, benefits, results and risks of the procedure with close attention to clinical applications. Also included are chapters on complex cases, which focus on improving outcomes both with patient and surgical modality selection and postoperative management.Chapters include: Excimer and Femtosecond LASER for Treatment of Presbyopia Shape-Changing Inlays Multifocal Intraocular Lenses Extended Depth of Focus Intraocular Lenses Laser Scleral Microablation Procedure Marketing Surgical Treatment for Presbyopia The Future of Presbyopia Treatment Presbyopia is the most common refractive condition and more patients and providers are actively seeking surgical solutions. With Surgical Correction of Presbyopia: The Fifth Wave, anyone from ophthalmology technicians and opticians to practicing ophthalmologists and optometrists will confidently understand and be prepared to tackle this a last frontiera of ophthalmology.

Corneal topography has become essentially a pattern recognition trade, best learned by viewing multiple images of representative patterns. In spite of this, currently available topography books focus only on the technology behind topography, or a particular application of topography, as opposed to presenting a comprehensive collection of topographic patterns that provide quick, consistent pattern recognition and identification. Drs. Wang and Kugler, along with Drs. Morgan and Boerman, look to fill this void with Atlas and Clinical Reference Guide for Corneal Topography.Atlas and Clinical Reference Guide for Corneal Topography is the first corneal topography book that lends itself to efficient image search and reference for busy clinicians at chair side. Organized into both map-based and disease-based sections, the book allows for quick reference in busy clinical situations. Images come from the commonly used topographers, the Zeiss Atlas and the Oculus Pentacam, but the principles of pattern recognition can be applied to any topographer. Due to the text's large collection of topographic images and corresponding corneal conditions, Atlas and Clinical Reference Guide for Corneal Topography can be used side by side with the topographer.Designed as both a learning tool for students and a reference for clinicians to use when faced with a challenging topography interpretation, Atlas and Clinical Reference Guide for Corneal Topography will be appreciated by a wide spectrum of eye care professionals. General ophthalmologists, cataract and refractive surgeons, corneal specialists, optometrists, and ophthalmology residents and students will benefit from this invaluable atlas for corneal topography.

A crash course in marketing for eye care professionals, Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts guides readers through this crucial area of business development.With an increase in patients undergoing elective procedures and an increase in the amount of providers, marketing has become the most important way for eye care professionals to grow their practices and differentiate themselves from their competition. Since marketing is not addressed in any formal course in medical school, optometry school, residency or fellowship, many eye care professionals lack basic understanding and skills in this area of growing importance to their businesses.To meet this critical need, editor Dr. Ming Wang and associate editors Shareef Mahdavi, Michael Malley and Dr. Tracy Swartz have created this essential, timely handbook aggregating the key ophthalmic marketing pearls, teachings and experiences of some of the leading national and international marketing experts.Grow Your Eye Care Practice begins with an overview of the history and current state of ophthalmic marketing, including a fascinating look at the commoditization of eye care as was demonstrated with the introduction of LASIK. The core chapters address foundational and innovative marketing concepts and their application to eye care, including: Market research, segmentation, targeting and positioning Patient experience Branding versus call to action Word of mouth referrals Digital marketing, including social media, websites and SEO Innovative marketing approaches Ethics and laws governing medical marketing Upcoming disruptive marketing technologies Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts is an indispensable desktop reference for all eye care professionals--ophthalmologists, optometrists, administrators, practice managers, business associates, residents, fellows, medical students and optometry students-who wish to improve their marketing skills, grow their practices and differentiate themselves from their competition.

Corneal topography has become essentially a pattern recognition trade, best learned by viewing multiple images of representative patterns. In spite of this, currently available topography books focus only on the technology behind topography, or a particular application of topography, as opposed to presenting a comprehensive collection of topographic patterns that provide quick, consistent pattern recognition and identification. Drs. Wang and Kugler, along with Drs. Morgan and Boerman, look to fill this void with Atlas and Clinical Reference Guide for Corneal Topography.Atlas and Clinical Reference Guide for Corneal Topography is the first corneal topography book that lends itself to efficient image search and reference for busy clinicians at chair side. Organized into both map-based and disease-based sections, the book allows for quick reference in busy clinical situations. Images come from the commonly used topographers, the Zeiss Atlas and the Oculus Pentacam, but the principles of pattern recognition can be applied to any topographer. Due to the texts large collection of topographic images and corresponding corneal conditions, Atlas and Clinical Reference Guide for Corneal Topography can be used side by side with the topographer.Designed as both a learning tool for students and a reference for clinicians to use when faced with a challenging topography interpretation, Atlas and Clinical Reference Guide for Corneal Topography will be appreciated by a wide spectrum of eye care professionals. General ophthalmologists, cataract and refractive surgeons, corneal specialists, optometrists, and ophthalmology residents and students will benefit from this invaluable atlas for corneal topography.

This book provides an overview of China’s financial markets and their latest developments. The book explores and discusses the difficulties in building modern financial markets that are compatible with an increasingly complicated market economy and examines the various strategies to reform China’s financial system. It covers a range of topics: China’s financial structure, financial regulation, financial repression and liberalization, monetary policy and the People's Bank of China, banking reforms, exchange rate policy, capital control and capital-account liberalization, and development of the stock markets. The book provides a basic understanding of the current issues related to the development of China’s financial markets. It enhances knowledge of China’s regulatory framework which has helped to shape China’s financial landscape. It provides specific, useful knowledge about investment in China, such as, market sense, to identify the investment opportunities in various asset classes.

The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising.The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives.With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.

With the rapid advancement of corneal topography and wavefront technologies and the increased application of corneal topography not only in refractive but also in premium IOL surgery, a new edition of the best-selling Corneal Topography: A Guide for Clinical Application in the Wavefront Era will be the foremost resource for both ophthalmologists and optometrists.In this Second Edition, Dr. Ming Wang, Dr. Tracy Swartz and over 50 contributors combine the important topics of refractive and premium lens surgeries and put corneal topography in the context of wavefront technology. With over 500 images, this edition gives special attention to the latest advances in these technologies.The state-of-the-art science and application of corneal topography for these anterior segment surgeries is well represented in Corneal Topography, A Guide for Clinical Application in the Wavefront Era, Second Edition, making it the latest and most comprehensive reference of these state-of-the-art technologies for refractive and for premium IOL surgery.Topographic and Wavefront Technologies Covered Include:• Placido disc-based topographic systems• Elevation-based topographic systems• Ultrasound-based topographic systems• OCT-based topographic systems• Topography and wavefront combined systemsTopographic Applications Covered Include:• Topographies of corneal diseases, including post-RK/CK/LASIK/PRK• Topography-guided contact lens fitting• Topography application in refractive surgery and in premium IOL surgeries• Topographic guidance for corneal surgeries• Topography-guided custom treatments• Combined treatment strategies using topography and wavefront data• Future development of corneal topography in the wavefront eraUpdated and reorganized to reflect changes in the technology, Corneal Topography: A Guide for Clinical Application in the Wavefront Era, Second Edition is indispensible for all anterior segment surgeons, ophthalmologists, and optometrists.

Permanent surgical treatment for presbyopia remains the hereto unconquered “last frontier” in anterior segment surgery. Over the years, continuing innovations like Phaco, Radial Keratotomy, LASIK, and premium intraocular lenses have pushed toward this ultimate goal, but now anterior segment surgery is closer than ever with the advent of modern laser-assisted presbyopic lens implantation. Let Refractive Lens Exchange: A Surgical Treatment for Presbyopia, the first book of its kind, be your guide to this fifth wave of innovation in the surgical treatment of presbyopia.Dr. Ming X. Wang, MD, PhD, joined by Associate Editor Dr. Tracy S. Swartz, OD, MS, FAAO and more than 30 expert contributors, compiled this remarkable book. Never before has there been a book dedicated to all aspects of refractive lens exchange as a permanent treatment for presbyopia, both medically and surgically. Highlights of Refractive Lens Exchange include:Overview of all surgical treatments for presbyopiaDysfunctional lens syndrome and pathophysiologyPatient education and preoperative assessmentMarketing refractive lens exchange as a surgical treatment for presbyopiaNew technologies in assessing dysfunctional lens syndromeNew technologies in mapping cornea and lens for refractive lens exchangeRetinal issues related to refractive lens exchangePresbyopic lens types, indications, and contraindications for refractive lens exchangeLens- and cornea-based astigmatism correctionIntraocular calculations for post refractive surgery eyes for refractive lens exchangeIntraoperative wavefront technology3D high-definition microsurgical visualization and positioning technologyFemtosecond laser application in refractive lens exchangePostoperative care and complication managementYAG capsulotomy after refractive lens exchange: indications and alternativesPostoperative care and complication managementKeratorefractive enhancementDesigned for newcomers as well as seasoned eyecare professionals, Refractive Lens Exchange: A Surgical Treatment for Presbyopia is the first book to guide ophthalmic surgeons, optometrists, and technicians through this exciting new field that is emerging as a safe and effective primary surgical treatment for presbyopia.

Until recently, surgical correction of presbyopia was considered the “last frontier” in ophthalmology, but today there are a wide variety of treatments available. This Fifth Wave of ophthalmology opens up a whole world of surgical solutions for presbyopes who would otherwise have no recourse, and Surgical Correction of Presbyopia: The Fifth Wave is designed as a complete guide to the wide range of surgical solutions available.Dr. Ming Wang is joined by Associate Editors Drs. Tracy Schroeder Swartz and Nathan Rock and their all-star team of expert contributors to compile the first comprehensive review of all the state-of-the-art surgical treatments for presbyopia. This includes a history of refractive and lens surgery, a review of presbyopia and its medical management, as well as in-depth sections on not only those surgical treatments that are currently available but also those under active clinical investigation.Inside Surgical Correction of Presbyopiais a detailed presentation on corneal solutions, including laser treatments and corneal inlays; lenticular solutions, including intraocular lenses; and scleral solutions, such as scleral implants and ablation. Each procedure features a discussion on the indications, benefits, results and risks of the procedure with close attention to clinical applications. Also included are chapters on complex cases, which focus on improving outcomes both with patient and surgical modality selection and postoperative management.Chapters include:Excimer and Femtosecond LASER for Treatment of PresbyopiaShape-Changing InlaysMultifocal Intraocular LensesExtended Depth of Focus Intraocular LensesLaser Scleral Microablation ProcedureMarketing Surgical Treatment for PresbyopiaThe Future of Presbyopia TreatmentPresbyopia is the most common refractive condition and more patients and providers are actively seeking surgical solutions. With Surgical Correction of Presbyopia: The Fifth Wave, anyone from ophthalmology technicians and opticians to practicing ophthalmologists and optometrists will confidently understand and be prepared to tackle this “last frontier” of ophthalmology.

A crash course in marketing for eye care professionals, Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts guides readers through this crucial area of business development.With an increase in patients undergoing elective procedures and an increase in the amount of providers, marketing has become the most important way for eye care professionals to grow their practices and differentiate themselves from their competition. Since marketing is not addressed in any formal course in medical school, optometry school, residency or fellowship, many eye care professionals lack basic understanding and skills in this area of growing importance to their businesses.To meet this critical need, editor Dr. Ming Wang and associate editors Shareef Mahdavi, Michael Malley and Dr. Tracy Swartz have created this essential, timely handbook aggregating the key ophthalmic marketing pearls, teachings and experiences of some of the leading national and international marketing experts.Grow Your Eye Care Practice begins with an overview of the history and current state of ophthalmic marketing, including a fascinating look at the commoditization of eye care as was demonstrated with the introduction of LASIK. The core chapters address foundational and innovative marketing concepts and their application to eye care, including:Market research, segmentation, targeting and positioningPatient experienceBranding versus call to actionWord of mouth referralsDigital marketing, including social media, websites and SEOInnovative marketing approachesEthics and laws governing medical marketingUpcoming disruptive marketing technologies Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts is an indispensable desktop reference for all eye care professionals--ophthalmologists, optometrists, administrators, practice managers, business associates, residents, fellows, medical students and optometry students—who wish to improve their marketing skills, grow their practices and differentiate themselves from their competition.

The Science of Synthesis Editorial Board, together with the volume editors and authors, is constantly reviewing the whole field of synthetic organic chemistry as presented in Science of Synthesis and evaluating significant developments in synthetic methodology. Several annual volumes updating content across all categories ensure that you always have access to state-of-the-art synthetic methodology.

Emerging Civil Society in China, 1978-2008 is translated from the original Chinese to provide a look into how scholars in China have been assessing the development of civil organizations and analyzing them based on system reforms, the public sphere, and collective action. This volume and the others in the SSRC series, provide western scholars with an accessible English language look at the state of current scholarship in China, and as such, does not simply provide information for the direct study of socio-political issues, but also for meta-level analysis of how the domestic scholarship in China is developing and assessing the interplay of the country's political and economic reforms with the society and daily life of its people.

This book reflects the author’s views on NGO development in China and includes recent papers, reviews, and policy suggestions he has written. This collection introduces the current state of research on NGOs and their development in China to an English-speaking audience, allowing them to understand China’s social reforms, which center on NGOs. ​

This book reflects the author’s views on NGO development in China and includes recent papers, reviews, and policy suggestions he has written. This collection introduces the current state of research on NGOs and their development in China to an English-speaking audience, allowing them to understand China’s social reforms, which center on NGOs. ​

This book reflects the author’s views on NGO development in China and includes recent papers, reviews, and policy suggestions he has written. This collection introduces the current state of research on NGOs and their development in China to an English-speaking audience, allowing them to understand China’s social reforms, which center on NGOs. ?

The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising.The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives.With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.