Mingfang Zhu – författare

This book takes a multifaceted approach to examine the transformation of the tourism and hospitality industry brought by the development of digital technology under and post the COVID-19 pandemic period. It encompasses the transformation of the tourism industry, as well as the innovation of tourism products and attractions.This book provides a comprehensive introduction to essential topics in the tourism and hospitality industry from both macro and micro perspectives. It offers insights on how the industry can respond to the challenges associated with these changes.The primary intended readership of this book includes professionals in the tourism and hospitality industry, as well as the graduate students, educators, academic researchers in tourism and hospitality studies.