Mitch Allen – författare

Many useful insights into the publishing process. . . . This book does provide an aspiring author with an excellent basic overview of the publishing system and how it works to serve both authors and publishers. It speaks to the 'business of publishing' by offering concrete examples. . . . The chapter on 'writing a book' is full of useful guidelines on what constitutes a publishable book, including edited works and those derived from dissertations. . . . The sample book proposal contained in this book is invaluable for any author, including those who may have prepared such presentations in the past--and especially for those who have not presented a book for publication. The chapter on 'the publishing contract' contains much that will dispel the mystery associated with this document; it also advises the author as to which portions of the contract are negotiable and which usually are not. . . . The authors are right on target when they urge authors to view the 'author/publisher relationship as a partnership' that builds lasting ties between the two parties. . . . Especially useful is the chapter on 'the production process' and the schematic drawings illustrating the sequence of the various steps in that process. . . . The 'marketing' chapter makes a valuable distinction between trade, text, and scholarly books. . . . This book is recommended for authors of professional and scientific works for its careful and comprehensive analysis of the publishing process as it applies to them. . . Scholarly authors should read the book and will profit from doing so. --Publishing Research Quarterly "If you are thinking about or planning on writing a book, I heartily recommend that you read this one. The authors are members of the Editorial Acquisitions and Production Staff of Sage Publications and obviously know whereof they speak. They take the reader through all of the steps of publication from the initial idea to helping with the marketing and provide what sounds to be like insider advice." --Academic Bookshelf Your colleague down the hall just had her book accepted by a respected publisher based upon a 3-page outline. You have been writing your magnum opus for a decade and have only a wall full of publisher's rejections to show for it. What are you doing wrong? Getting Your Book Published is a practical guide for scholars and other professionals to the ins and outs of the academic and professional book publishing world. It will help you determine whether your idea can be turned into a book, how to find the right publisher and convince them to publish your work, and how to evaluate a contract and work with your editor. It outlines the production process and explains how you can help the publisher provide the most effective marketing possible. Sample proposals, letters, and other tools will help you get a foot in the door . . . so that the next book published is yours.

A Note from the Author and from O''Reilly Media about what this bookdoes--and doesn''t--do:Palm webOS is a brand new platform and represents a very different type ofoperating system where the web runtime is used as the basis for the UI andApplication model. Palm and O''Reilly felt that it was important to have abook available to help developers get a basic understanding of the new Palmplatform at the time that the SDK was released; this timing played a majorrole in the content and structure of the book.Ideally this book would have been a complete reference of the new platformbut that wasn''t possible since the content was written at the same time asthe software SDK was being developed by the Palm engineering team. The bookdoes provide a complete overview of Palm webOS, a thorough description ofthe application model and gives details on many key design concepts. Thereare descriptions and examples of UI widgets, services, storage,notifications, dashboards and background applications, serving as a greatintroduction but not as a definitive source.The book uses a simple News reader application to illustrate the technicaldescriptions but the examples are not intended to serve as a cookbooktutorial. Experienced developers should be able to use the examples to buildup a working application chapter by chapter but others may not find theloose descriptions adequate for recreating the application unaided. Overtime, these different needs will be filled by other books, but in themeantime we hope that this book will serve a valuable role introducingdevelopers to webOS and giving them a way of getting started with webOSapplication development.A second printing of the book will update any original coverage obsoleted bysubsequent Mojo SDK builds. For owners of the original printing of the book,all of these updates are posted on the "View/Submit Errata" link (please seeleft-hand column of this web page).Thanks for understanding that book publishing and coverage of rapidly movingtechnologies can sometimes be an inexact science; we knew there''d be a needfor a book such as Palm webOS: The Insider''s Guide to DevelopingApplications in JavaScript using the Palm MojoT Framework, and there''scertainly no better person to write that book that Mitch Allen; that said,we understand that because it is such a new operating system and SDK, therewould (and will continue to be) changes that at best can''t be documented andexplored until new printings of the books are released. In the meantime wewill be diligent in posting updates to this book''s O''Reilly Media catalogpage.

Description

This is the official guide to building native JavaScript applications for Palm''s new mobile operating system, Palm® webOS™. Written by Palm''s software chief technology officer along with the Palm webOS development team, Palm webOS provides a complete tutorial on the design principles, architecture, UI, tools, and services necessary to develop webOS applications-including the Mojo JavaScript framework and Palm''s SDK. Palm webOS is designed to support a fast and superb user experience using established web standards, so if you''re familiar with HTML, CSS, and JavaScript, you''re ready to build applications for any webOS-based device, including the Palm Pre. You''ll gain expertise, chapter by chapter, as you build a working mobile application through the course of the book. You''ll also learn how to extend existing web apps to work with the new generation of mobile phones. Get a thorough overview of the webOS platform and architectureUnderstand the critical concepts for application design: what separates webOS from other web and mobile platformsLearn the details of Mojo''s development tools and SDK for building and testing mobile applicationsExamine best practices, important considerations, and guiding principles for developing with webOS and the Mojo framework