Mo Bunnell – författare

This is a book for anyone who has to market their expertise, and there are more of us out there than you might think--lawyers, consultants, marketers, and accountants, but also photographers, Brazilian jiu-jitsu instructors, graphic designers, chiropractors, and book editors. If you're good at doing something, and if you need to connect with paying clients in order to keep doing it, this book will teach you how to sell yourself without selling your soul.In The Snowball System, Mo Bunnell offers powerful and proven tools for business development. Whether you are gregarious or introverted, whether you are a part of a small consulting practice or a multinational company, Bunnell's system is effective and practical, and easily adapted into your day-to- day work. Elements include:Protemoi Tool: From the Greek word meaning "first among equals," this tool helps you highlight and prioritize relationships that matter most to your business.Opportunity List: Use this list to methodically move potential projects forward, incrementally, based on a clear understanding of the phases of the buying process. Give To Gets: This is a systematic approach to using giving as an effective business development tool that actually advances the buying process. With The Snowball System, you will not only succeed at growing your business, you'll learn to enjoy doing the activities that drive that growth. You'll be happier, and so will your clients.

Relationships are the foundation of our long-term business success.The problem is a million things get in the way:“I don’t have enough time.” “I don’t want to be a nag.”“They are super busy right now.”And the biggest one—“I’m just not good at this.”There’s a simple solution to breaking through all this noise: Giving.When you focus on giving, you will remove your own mental roadblocks. You’ll be centered on solving the client’s problems and investing in their success. And you can build a system to consistently integrate the right moves into your busy work life.The real magic to this approach: It’s always your move, and there’s always a way to be helpful. In Give to Grow, Mo Bunnell shows how to develop the growth mindset that keeps the focus on the relationship. A great deal might make your year, but a great relationship can make your entire career.No matter where you are in your career, Give to Grow will help you build the relationships you need to make the impact you want.