Mohammad Keyhani - Böcker
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3 produkter
3 produkter
678 kr
Skickas inom 7-10 vardagar
This authoritative Handbook compiles a diverse set of contributions on digital entrepreneurship, providing an in-depth study of how digital entrepreneurship research has evolved over the years, and where it stands today.Offering a snapshot of the major themes in digital entrepreneurship research, the Handbook highlights a wide range of both practice-engaged and practice-relevant works and explores the fundamental concepts and common themes in the field. Chapters examine key topics including the digital platform economy, the digitalization of work, the blockchain economy, and the rural–urban digital divide. The Handbook further analyzes the history and theory of digital entrepreneurship, while also sparking ideas for future research through a consideration of emerging phenomena and new ways to approach research in this broad area of study.Discussing a diverse set of questions, contexts, theories, and methods, this Handbook will be a key resource for researchers and advanced students with a particular interest in entrepreneurship, innovation, technology management, and digital business models. Managers and entrepreneurs will also find the discussion of digital entrepreneurship in relation to financing, social issues, and technology beneficial.
3 294 kr
Skickas inom 7-10 vardagar
This authoritative Handbook compiles a diverse set of contributions on digital entrepreneurship, providing an in-depth study of how digital entrepreneurship research has evolved over the years, and where it stands today.Offering a snapshot of the major themes in digital entrepreneurship research, the Handbook highlights a wide range of both practice-engaged and practice-relevant works and explores the fundamental concepts and common themes in the field. Chapters examine key topics including the digital platform economy, the digitalization of work, the blockchain economy, and the rural–urban digital divide. The Handbook further analyzes the history and theory of digital entrepreneurship, while also sparking ideas for future research through a consideration of emerging phenomena and new ways to approach research in this broad area of study.Discussing a diverse set of questions, contexts, theories, and methods, this Handbook will be a key resource for researchers and advanced students with a particular interest in entrepreneurship, innovation, technology management, and digital business models. Managers and entrepreneurs will also find the discussion of digital entrepreneurship in relation to financing, social issues, and technology beneficial.
374 kr
Skickas inom 7-10 vardagar
How can businesses systematically profit from innovations they never predicted, created by people they've never met, solving problems they didn't even know existed? While many businesses celebrate user innovation, few take their user-innovators seriously enough as entrepreneurs. The Generativity Advantage brings powerful ideas from technology generativity theory into the domains of business strategy and entrepreneurship. It explores ways to specifically design products to spur user innovation (product generativity), and to build dynamic markets for those innovations (market generativity), in order to achieve a strategic "generativity advantage"—the ability to systematically profit from the unpredicted innovations of others on a massive scale. Through numerous case studies—from Apple and Google to emerging leaders in generative AI and no-code technology like OpenAI, Anthropic, Bubble, Notion, Coda, and Webflow—it shows how product generativity and market generativity can together create a powerful flywheel effect and sustained competitive advantage. Yet the book also demonstrates that achieving a generativity advantage is neither easy nor trivial; the world's leading companies struggle to implement these ideas effectively. The book’s key lesson is to help your user-innovators succeed as serious entrepreneurs and you will benefit generously in turn. Whether you're building a digital platform, a marketplace, or any product that allows users to innovate, this book provides the conceptual tools and practical strategies needed to transform your platform into an engine of continuous innovation. Learn how to move beyond celebrating user creativity to systematically enabling and profiting from user entrepreneurship, creating value at scales previously unimaginable.