Mona J. Fitzsimmons – författare

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1 produkter

1. 

   New Service Development

   Creating Memorable Experiences

   Av James A. Fitzsimmons, Mona J. Fitzsimmons m. fl.

   Häftad, 1999

   2101 kr

   Lägg i varukorg

   The service paradigm is changing from the traditional concept of a service transaction to one of the service experience. Starbucks Coffee, Disney World, and Planet Hollywood, all define their perspective services as experiences. As businesses explicitly charge for memorable encounters, they …