Morgan Brown - Böcker

'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock PartnersGrowth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.

The Damned are a great British rock n’ roll institution. They have helped to plot the course of guitar music over the last 45 years, putting UK punk on record for the first time in 1976, and going on to lay the groundwork for the hardcore, Goth, post-punk, indie-pop and horror-punk movements that have thrived in their wake. Ever underestimated by critics, their string of classic albums has nevertheless been hugely influential, from the trailblazing punk of Damned Damned Damned, to the epic, eclectic sprawl of The Black Album, through the glossy dark-pop of Phantasmagoria, to the genre-spanning triumph of the recent Evil Spirits and beyond. In this book, Morgan Brown takes a fascinating deep dive into each of the band’s groundbreaking records, unearthing the stories and inspirations behind them, picking apart their musical building blocks, and examining both the creative process and the creators themselves - visionary early leader Brian James, iconic frontman Dave Vanian, madcap genius Captain Sensible, volatile percussive dervish Rat Scabies and many more. Curious new listeners and long-time aficionados alike will find this book the perfect companion on a voyage of discovery into the strange, chaotic, wonderful world of the Damned.

Van Halen are arguably America's greatest ever rock n' roll band. From inauspicious roots as a backyard covers outfit, they went on to revolutionise and revitalise heavy rock, creating a world-conquering blend of heavy metal power, punk energy and pop hooks. Armed with staggering musical virtuosity and irresistible charisma, they sold millions of records and spawned legions of imitators. From their humble origins and meteoric rise, through some dark, troubled years, to their triumphant rebirth, the band produced a remarkable body of work.In this thorough and illuminating book, Morgan Brown guides us song by song through the band's classic albums, charting their development from Sunset Strip upstarts to multi-platinum stadium rockers and beyond. We'll examine the music's ingredients and inspirations, and meet the characters behind the songs, including visionary guitar genius, the late Edward Van Halen, motormouth master showman David Lee Roth, and his replacement, powerful vocalist Sammy Hagar, who ushered in a new era for the band. Equally suitable for inquisitive new listeners or long-time fans, this book is both an in-depth guide to, and an enthusiastic celebration of the career of a truly legendary band. Feel like diving in? Well, as Roth said, go ahead and jump!