This book brings together leading academics working on data protection law in the EU to analyse the most notable developments, and the most significant changes, which have occurred during the first 5 years of the GDPR.The book includes contributions analysing the efficacy of the Regulation’s consent-based model, the struggle to regulate AdTech using the provisions of the GDPR, the controversy surrounding US-EU data sharing and the interaction of the Regulation with EU Fundamental Rights and other secondary laws regulating data.The book is unique in setting out to record a period of rapid development – and significant challenge – for EU law through its examination of these episodes in the life of the Regulation in a single text. Each chapter examines the changes introduced by the GDPR, analyses the effect of the Regulation in practice, and maps what the next 5 years holds for one of the world’s most influential data privacy laws. The lineup of the editorial and author team reflects the pioneering role of female academics in data protection and GDPR discourse.In highlighting the controversies and conflicts which the Regulation has faced in its first 5 years, the book illuminates the significance of the GDPR’s introduction in advancing our thinking about the function, form, and future of data protection law, and outlines those matters that remain to be resolved as the GDPR moves towards its first decade in force.

This book brings together leading academics working on data protection law in the EU to analyse the most notable developments, and the most significant changes, which have occurred during the first 5 years of the GDPR.The book includes contributions analysing the efficacy of the Regulation''s consent-based model, the struggle to regulate AdTech using the provisions of the GDPR, the controversy surrounding US-EU data sharing and the interaction of the Regulation with EU Fundamental Rights and other secondary laws regulating data.The book is unique in setting out to record a period of rapid development – and significant challenge – for EU law through its examination of these episodes in the life of the Regulation in a single text. Each chapter examines the changes introduced by the GDPR, analyses the effect of the Regulation in practice, and maps what the next 5 years holds for one of the world''s most influential data privacy laws. The lineup of the editorial and author team reflects the pioneering role of female academics in data protection and GDPR discourse.In highlighting the controversies and conflicts which the Regulation has faced in its first 5 years, the book illuminates the significance of the GDPR''s introduction in advancing our thinking about the function, form, and future of data protection law, and outlines those matters that remain to be resolved as the GDPR moves towards its first decade in force.

This book brings together leading academics working on data protection law in the EU to analyse the most notable developments, and the most significant changes, which have occurred during the first 5 years of the GDPR.The book includes contributions analysing the efficacy of the Regulation''s consent-based model, the struggle to regulate AdTech using the provisions of the GDPR, the controversy surrounding US-EU data sharing and the interaction of the Regulation with EU Fundamental Rights and other secondary laws regulating data.The book is unique in setting out to record a period of rapid development – and significant challenge – for EU law through its examination of these episodes in the life of the Regulation in a single text. Each chapter examines the changes introduced by the GDPR, analyses the effect of the Regulation in practice, and maps what the next 5 years holds for one of the world''s most influential data privacy laws. The lineup of the editorial and author team reflects the pioneering role of female academics in data protection and GDPR discourse.In highlighting the controversies and conflicts which the Regulation has faced in its first 5 years, the book illuminates the significance of the GDPR''s introduction in advancing our thinking about the function, form, and future of data protection law, and outlines those matters that remain to be resolved as the GDPR moves towards its first decade in force.

This book brings together leading academics working on data protection law in the EU to analyse the most notable developments, and the most significant changes, which have occurred during the first 5 years of the GDPR.The book includes contributions analysing the efficacy of the Regulation’s consent-based model, the struggle to regulate AdTech using the provisions of the GDPR, the controversy surrounding US-EU data sharing and the interaction of the Regulation with EU Fundamental Rights and other secondary laws regulating data.The book is unique in setting out to record a period of rapid development – and significant challenge – for EU law through its examination of these episodes in the life of the Regulation in a single text. Each chapter examines the changes introduced by the GDPR, analyses the effect of the Regulation in practice, and maps what the next 5 years holds for one of the world’s most influential data privacy laws. The lineup of the editorial and author team reflects the pioneering role of female academics in data protection and GDPR discourse.In highlighting the controversies and conflicts which the Regulation has faced in its first 5 years, the book illuminates the significance of the GDPR’s introduction in advancing our thinking about the function, form, and future of data protection law, and outlines those matters that remain to be resolved as the GDPR moves towards its first decade in force.

This book provides essential insights on dark patterns and AI-powered deceptive design for anyone who wants to understand and challenge the pervasive influence of these hidden forces shaping our digital experiences. These hidden design strategies from personalised user interface triggers to sophisticated backend systems are often used to manipulate user behaviour in ways that benefit businesses at the expense of users. With advanced profiling driven by AI, these deceptive techniques can tailor digital environments to each user, raising significant questions about privacy, control and the boundaries of digital design.The book examines the response of regulators, from the GDPR, Digital Services Act and AI Act in the EU to emerging frameworks in the USA, Brazil and India. Through real-world examples, it explains how these laws fail to address deceptive design practices and explores the implications for privacy, autonomy and consumer protection in the digital age.By uncovering the complex layers of modern deceptive design, the book equips readers with the knowledge to recognise these tactics and consider their impact on user choice and trust. It is essential reading for legal professionals, digital rights advocates, designers, and anyone invested in fair digital practices.Dark Patterns, Deceptive Design, and the Law is also available in audiobook format from audiobook retailers.

This book provides essential insights on dark patterns and AI-powered deceptive design for anyone who wants to understand and challenge the pervasive influence of these hidden forces shaping our digital experiences. These hidden design strategies from personalised user interface triggers to sophisticated backend systems are often used to manipulate user behaviour in ways that benefit businesses at the expense of users. With advanced profiling driven by AI, these deceptive techniques can tailor digital environments to each user, raising significant questions about privacy, control and the boundaries of digital design.The book examines the response of regulators, from the GDPR, Digital Services Act and AI Act in the EU to emerging frameworks in the USA, Brazil and India. Through real-world examples, it explains how these laws fail to address deceptive design practices and explores the implications for privacy, autonomy and consumer protection in the digital age.By uncovering the complex layers of modern deceptive design, the book equips readers with the knowledge to recognise these tactics and consider their impact on user choice and trust. It is essential reading for legal professionals, digital rights advocates, designers, and anyone invested in fair digital practices.Dark Patterns, Deceptive Design, and the Law is also available in audiobook format from audiobook retailers.

This book provides essential insights on dark patterns and AI-powered deceptive design for anyone who wants to understand and challenge the pervasive influence of these hidden forces shaping our digital experiences. These hidden design strategies – from personalised user interface triggers to sophisticated backend systems – are often used to manipulate user behaviour in ways that benefit businesses at the expense of users. With advanced profiling driven by AI, these deceptive techniques can tailor digital environments to each user, raising significant questions about privacy, control and the boundaries of digital design.The book examines the response of regulators, from the GDPR, Digital Services Act and AI Act in the EU to emerging frameworks in the USA, Brazil and India. Through real-world examples, it explains how these laws fail to address deceptive design practices and explores the implications for privacy, autonomy and consumer protection in the digital age.By uncovering the complex layers of modern deceptive design, the book equips readers with the knowledge to recognise these tactics and consider their impact on user choice and trust. It is essential reading for legal professionals, digital rights advocates, designers, and anyone invested in fair digital practices.Dark Patterns, Deceptive Design, and the Law is also available in audiobook format from audiobook retailers.

This book provides essential insights on dark patterns and AI-powered deceptive design for anyone who wants to understand and challenge the pervasive influence of these hidden forces shaping our digital experiences. These hidden design strategies – from personalised user interface triggers to sophisticated backend systems – are often used to manipulate user behaviour in ways that benefit businesses at the expense of users. With advanced profiling driven by AI, these deceptive techniques can tailor digital environments to each user, raising significant questions about privacy, control and the boundaries of digital design.The book examines the response of regulators, from the GDPR, Digital Services Act and AI Act in the EU to emerging frameworks in the USA, Brazil and India. Through real-world examples, it explains how these laws fail to address deceptive design practices and explores the implications for privacy, autonomy and consumer protection in the digital age.By uncovering the complex layers of modern deceptive design, the book equips readers with the knowledge to recognise these tactics and consider their impact on user choice and trust. It is essential reading for legal professionals, digital rights advocates, designers, and anyone invested in fair digital practices.Dark Patterns, Deceptive Design, and the Law is also available in audiobook format from audiobook retailers.

This book explores how AI systems trained on neurodata are redrawing the boundaries of dignity, autonomy, and legal personhood.It reveals the emerging reality of NeuroAI: a world where machinelearning models anticipate our thoughts before we have even formed them. As neurotechnologies evolve, AI systems move beyond interpreting brain signals in labs and headsets to harvesting neurodata (whether extracted through direct interfaces, inferred from everyday behaviour, or reverse-engineered via predictive modelling) from users who never consented or even knew they were being monitored, transforming the subconscious into a commodified dataset.Drawing on case studies from criminal trials, law enforcement, and consumer technologies, the book reveals how Big Tech and platform operators increasingly treat neurodata as a resource for monetisation. Across the EU and the USA, emerging AI and data-protection regimes, including the EU AI Act and GDPR, as well as the US Fourth Amendment and HIPAA frameworks, offer incomplete or inconsistent safeguards against NeuroAI trained on neurodata to model and predict thoughts, emotions, or intentions, leaving cognitive inference primarily in a legal grey zone.Indispensable for legal scholars, technologists, and regulators, this critical roadmap illuminates the gaps in current law and identifies the safeguards needed to protect our most intimate inner lives. In a future where thoughts can be inferred, monetised, and weaponised without ever accessing the brain directly, this book shows us where the law must catch up before our minds, our rights, and our freedoms are turned into the next frontier of exploitation.

This book explores how AI systems trained on neurodata are redrawing the boundaries of dignity, autonomy, and legal personhood.It reveals the emerging reality of NeuroAI: a world where machine-learning models anticipate our thoughts before we have even formed them. As neurotechnologies evolve, AI systems move beyond interpreting brain signals in labs and headsets to harvesting neurodata (whether extracted through direct interfaces, inferred from everyday behaviour, or reverse-engineered via predictive modelling) from users who never consented or even knew they were being monitored, transforming the subconscious into a commodified dataset.Drawing on case studies from criminal trials, law enforcement, and consumer technologies, the book reveals how Big Tech and platform operators increasingly treat neurodata as a resource for monetisation. Across the EU and the USA, emerging AI and data-protection regimes, including the EU AI Act and GDPR, as well as the US Fourth Amendment and HIPAA frameworks, offer incomplete or inconsistent safeguards against NeuroAI trained on neurodata to model and predict thoughts, emotions, or intentions, leaving cognitive inference primarily in a legal grey zone.Indispensable for legal scholars, technologists, and regulators, this critical roadmap illuminates the gaps in current law and identifies the safeguards needed to protect our most intimate inner lives. In a future where thoughts can be inferred, monetised, and weaponised without ever accessing the brain directly, this book shows us where the law must catch up before our minds, our rights, and our freedoms are turned into the next frontier of exploitation.

This book explores how AI systems trained on neurodata are redrawing the boundaries of dignity, autonomy, and legal personhood.It reveals the emerging reality of NeuroAI: a world where machine-learning models anticipate our thoughts before we have even formed them. As neurotechnologies evolve, AI systems move beyond interpreting brain signals in labs and headsets to harvesting neurodata (whether extracted through direct interfaces, inferred from everyday behaviour, or reverse-engineered via predictive modelling) from users who never consented or even knew they were being monitored, transforming the subconscious into a commodified dataset.Drawing on case studies from criminal trials, law enforcement, and consumer technologies, the book reveals how Big Tech and platform operators increasingly treat neurodata as a resource for monetisation. Across the EU and the USA, emerging AI and data-protection regimes, including the EU AI Act and GDPR, as well as the US Fourth Amendment and HIPAA frameworks, offer incomplete or inconsistent safeguards against NeuroAI trained on neurodata to model and predict thoughts, emotions, or intentions, leaving cognitive inference primarily in a legal grey zone.Indispensable for legal scholars, technologists, and regulators, this critical roadmap illuminates the gaps in current law and identifies the safeguards needed to protect our most intimate inner lives. In a future where thoughts can be inferred, monetised, and weaponised without ever accessing the brain directly, this book shows us where the law must catch up before our minds, our rights, and our freedoms are turned into the next frontier of exploitation.

This book brings together leading academics working on data protection law in the EU to analyse the most notable developments, and the most significant changes, which have occurred during the first 5 years of the GDPR.The book includes contributions analysing the efficacy of the Regulation’s consent-based model, the struggle to regulate AdTech using the provisions of the GDPR, the controversy surrounding US-EU data sharing and the interaction of the Regulation with EU Fundamental Rights and other secondary laws regulating data.The book is unique in setting out to record a period of rapid development – and significant challenge – for EU law through its examination of these episodes in the life of the Regulation in a single text. Each chapter examines the changes introduced by the GDPR, analyses the effect of the Regulation in practice, and maps what the next 5 years holds for one of the world’s most influential data privacy laws. The lineup of the editorial and author team reflects the pioneering role of female academics in data protection and GDPR discourse.In highlighting the controversies and conflicts which the Regulation has faced in its first 5 years, the book illuminates the significance of the GDPR’s introduction in advancing our thinking about the function, form, and future of data protection law, and outlines those matters that remain to be resolved as the GDPR moves towards its first decade in force.

This book brings together leading academics working on data protection law in the EU to analyse the most notable developments, and the most significant changes, which have occurred during the first 5 years of the GDPR.The book includes contributions analysing the efficacy of the Regulation''s consent-based model, the struggle to regulate AdTech using the provisions of the GDPR, the controversy surrounding US-EU data sharing and the interaction of the Regulation with EU Fundamental Rights and other secondary laws regulating data.The book is unique in setting out to record a period of rapid development – and significant challenge – for EU law through its examination of these episodes in the life of the Regulation in a single text. Each chapter examines the changes introduced by the GDPR, analyses the effect of the Regulation in practice, and maps what the next 5 years holds for one of the world''s most influential data privacy laws. The lineup of the editorial and author team reflects the pioneering role of female academics in data protection and GDPR discourse.In highlighting the controversies and conflicts which the Regulation has faced in its first 5 years, the book illuminates the significance of the GDPR''s introduction in advancing our thinking about the function, form, and future of data protection law, and outlines those matters that remain to be resolved as the GDPR moves towards its first decade in force.

This book brings together leading academics working on data protection law in the EU to analyse the most notable developments, and the most significant changes, which have occurred during the first 5 years of the GDPR.The book includes contributions analysing the efficacy of the Regulation''s consent-based model, the struggle to regulate AdTech using the provisions of the GDPR, the controversy surrounding US-EU data sharing and the interaction of the Regulation with EU Fundamental Rights and other secondary laws regulating data.The book is unique in setting out to record a period of rapid development – and significant challenge – for EU law through its examination of these episodes in the life of the Regulation in a single text. Each chapter examines the changes introduced by the GDPR, analyses the effect of the Regulation in practice, and maps what the next 5 years holds for one of the world''s most influential data privacy laws. The lineup of the editorial and author team reflects the pioneering role of female academics in data protection and GDPR discourse.In highlighting the controversies and conflicts which the Regulation has faced in its first 5 years, the book illuminates the significance of the GDPR''s introduction in advancing our thinking about the function, form, and future of data protection law, and outlines those matters that remain to be resolved as the GDPR moves towards its first decade in force.

This book brings together leading academics working on data protection law in the EU to analyse the most notable developments, and the most significant changes, which have occurred during the first 5 years of the GDPR.The book includes contributions analysing the efficacy of the Regulation’s consent-based model, the struggle to regulate AdTech using the provisions of the GDPR, the controversy surrounding US-EU data sharing and the interaction of the Regulation with EU Fundamental Rights and other secondary laws regulating data.The book is unique in setting out to record a period of rapid development – and significant challenge – for EU law through its examination of these episodes in the life of the Regulation in a single text. Each chapter examines the changes introduced by the GDPR, analyses the effect of the Regulation in practice, and maps what the next 5 years holds for one of the world’s most influential data privacy laws. The lineup of the editorial and author team reflects the pioneering role of female academics in data protection and GDPR discourse.In highlighting the controversies and conflicts which the Regulation has faced in its first 5 years, the book illuminates the significance of the GDPR’s introduction in advancing our thinking about the function, form, and future of data protection law, and outlines those matters that remain to be resolved as the GDPR moves towards its first decade in force.

This book provides essential insights on dark patterns and AI-powered deceptive design for anyone who wants to understand and challenge the pervasive influence of these hidden forces shaping our digital experiences. These hidden design strategies from personalised user interface triggers to sophisticated backend systems are often used to manipulate user behaviour in ways that benefit businesses at the expense of users. With advanced profiling driven by AI, these deceptive techniques can tailor digital environments to each user, raising significant questions about privacy, control and the boundaries of digital design.The book examines the response of regulators, from the GDPR, Digital Services Act and AI Act in the EU to emerging frameworks in the USA, Brazil and India. Through real-world examples, it explains how these laws fail to address deceptive design practices and explores the implications for privacy, autonomy and consumer protection in the digital age.By uncovering the complex layers of modern deceptive design, the book equips readers with the knowledge to recognise these tactics and consider their impact on user choice and trust. It is essential reading for legal professionals, digital rights advocates, designers, and anyone invested in fair digital practices.Dark Patterns, Deceptive Design, and the Law is also available in audiobook format from audiobook retailers.

This book provides essential insights on dark patterns and AI-powered deceptive design for anyone who wants to understand and challenge the pervasive influence of these hidden forces shaping our digital experiences. These hidden design strategies from personalised user interface triggers to sophisticated backend systems are often used to manipulate user behaviour in ways that benefit businesses at the expense of users. With advanced profiling driven by AI, these deceptive techniques can tailor digital environments to each user, raising significant questions about privacy, control and the boundaries of digital design.The book examines the response of regulators, from the GDPR, Digital Services Act and AI Act in the EU to emerging frameworks in the USA, Brazil and India. Through real-world examples, it explains how these laws fail to address deceptive design practices and explores the implications for privacy, autonomy and consumer protection in the digital age.By uncovering the complex layers of modern deceptive design, the book equips readers with the knowledge to recognise these tactics and consider their impact on user choice and trust. It is essential reading for legal professionals, digital rights advocates, designers, and anyone invested in fair digital practices.Dark Patterns, Deceptive Design, and the Law is also available in audiobook format from audiobook retailers.

This book provides essential insights on dark patterns and AI-powered deceptive design for anyone who wants to understand and challenge the pervasive influence of these hidden forces shaping our digital experiences. These hidden design strategies – from personalised user interface triggers to sophisticated backend systems – are often used to manipulate user behaviour in ways that benefit businesses at the expense of users. With advanced profiling driven by AI, these deceptive techniques can tailor digital environments to each user, raising significant questions about privacy, control and the boundaries of digital design.The book examines the response of regulators, from the GDPR, Digital Services Act and AI Act in the EU to emerging frameworks in the USA, Brazil and India. Through real-world examples, it explains how these laws fail to address deceptive design practices and explores the implications for privacy, autonomy and consumer protection in the digital age.By uncovering the complex layers of modern deceptive design, the book equips readers with the knowledge to recognise these tactics and consider their impact on user choice and trust. It is essential reading for legal professionals, digital rights advocates, designers, and anyone invested in fair digital practices.Dark Patterns, Deceptive Design, and the Law is also available in audiobook format from audiobook retailers.

This book provides essential insights on dark patterns and AI-powered deceptive design for anyone who wants to understand and challenge the pervasive influence of these hidden forces shaping our digital experiences. These hidden design strategies – from personalised user interface triggers to sophisticated backend systems – are often used to manipulate user behaviour in ways that benefit businesses at the expense of users. With advanced profiling driven by AI, these deceptive techniques can tailor digital environments to each user, raising significant questions about privacy, control and the boundaries of digital design.The book examines the response of regulators, from the GDPR, Digital Services Act and AI Act in the EU to emerging frameworks in the USA, Brazil and India. Through real-world examples, it explains how these laws fail to address deceptive design practices and explores the implications for privacy, autonomy and consumer protection in the digital age.By uncovering the complex layers of modern deceptive design, the book equips readers with the knowledge to recognise these tactics and consider their impact on user choice and trust. It is essential reading for legal professionals, digital rights advocates, designers, and anyone invested in fair digital practices.Dark Patterns, Deceptive Design, and the Law is also available in audiobook format from audiobook retailers.

This book explores how AI systems trained on neurodata are redrawing the boundaries of dignity, autonomy, and legal personhood.It reveals the emerging reality of NeuroAI: a world where machinelearning models anticipate our thoughts before we have even formed them. As neurotechnologies evolve, AI systems move beyond interpreting brain signals in labs and headsets to harvesting neurodata (whether extracted through direct interfaces, inferred from everyday behaviour, or reverse-engineered via predictive modelling) from users who never consented or even knew they were being monitored, transforming the subconscious into a commodified dataset.Drawing on case studies from criminal trials, law enforcement, and consumer technologies, the book reveals how Big Tech and platform operators increasingly treat neurodata as a resource for monetisation. Across the EU and the USA, emerging AI and data-protection regimes, including the EU AI Act and GDPR, as well as the US Fourth Amendment and HIPAA frameworks, offer incomplete or inconsistent safeguards against NeuroAI trained on neurodata to model and predict thoughts, emotions, or intentions, leaving cognitive inference primarily in a legal grey zone.Indispensable for legal scholars, technologists, and regulators, this critical roadmap illuminates the gaps in current law and identifies the safeguards needed to protect our most intimate inner lives. In a future where thoughts can be inferred, monetised, and weaponised without ever accessing the brain directly, this book shows us where the law must catch up before our minds, our rights, and our freedoms are turned into the next frontier of exploitation.

This book explores how AI systems trained on neurodata are redrawing the boundaries of dignity, autonomy, and legal personhood.It reveals the emerging reality of NeuroAI: a world where machine-learning models anticipate our thoughts before we have even formed them. As neurotechnologies evolve, AI systems move beyond interpreting brain signals in labs and headsets to harvesting neurodata (whether extracted through direct interfaces, inferred from everyday behaviour, or reverse-engineered via predictive modelling) from users who never consented or even knew they were being monitored, transforming the subconscious into a commodified dataset.Drawing on case studies from criminal trials, law enforcement, and consumer technologies, the book reveals how Big Tech and platform operators increasingly treat neurodata as a resource for monetisation. Across the EU and the USA, emerging AI and data-protection regimes, including the EU AI Act and GDPR, as well as the US Fourth Amendment and HIPAA frameworks, offer incomplete or inconsistent safeguards against NeuroAI trained on neurodata to model and predict thoughts, emotions, or intentions, leaving cognitive inference primarily in a legal grey zone.Indispensable for legal scholars, technologists, and regulators, this critical roadmap illuminates the gaps in current law and identifies the safeguards needed to protect our most intimate inner lives. In a future where thoughts can be inferred, monetised, and weaponised without ever accessing the brain directly, this book shows us where the law must catch up before our minds, our rights, and our freedoms are turned into the next frontier of exploitation.

This book explores how AI systems trained on neurodata are redrawing the boundaries of dignity, autonomy, and legal personhood.It reveals the emerging reality of NeuroAI: a world where machine-learning models anticipate our thoughts before we have even formed them. As neurotechnologies evolve, AI systems move beyond interpreting brain signals in labs and headsets to harvesting neurodata (whether extracted through direct interfaces, inferred from everyday behaviour, or reverse-engineered via predictive modelling) from users who never consented or even knew they were being monitored, transforming the subconscious into a commodified dataset.Drawing on case studies from criminal trials, law enforcement, and consumer technologies, the book reveals how Big Tech and platform operators increasingly treat neurodata as a resource for monetisation. Across the EU and the USA, emerging AI and data-protection regimes, including the EU AI Act and GDPR, as well as the US Fourth Amendment and HIPAA frameworks, offer incomplete or inconsistent safeguards against NeuroAI trained on neurodata to model and predict thoughts, emotions, or intentions, leaving cognitive inference primarily in a legal grey zone.Indispensable for legal scholars, technologists, and regulators, this critical roadmap illuminates the gaps in current law and identifies the safeguards needed to protect our most intimate inner lives. In a future where thoughts can be inferred, monetised, and weaponised without ever accessing the brain directly, this book shows us where the law must catch up before our minds, our rights, and our freedoms are turned into the next frontier of exploitation.