N. Mrinalini – författare

Being in the business of generation and dissemination of knowledge, R&D organizations have to attain a balance between revenue generation and creation of knowledge advantage for clients. Based on a global study, this book argues that R&D organizations must not become market driven but must internalise the market in the organisational processes through developing partnerships with clients. The book uses the benchmarking technique to evaluate organisational best practices for enhancing the effectiveness of R&D organisations.

Being in the business of generation and dissemination of knowledge, R&D organizations have to attain a balance between revenue generation and creation of knowledge advantage for clients. Based on a global study, this book argues that R&D organizations must not become market driven but must internalise the market in the organisational processes through developing partnerships with clients. The book uses the benchmarking technique to evaluate organisational best practices for enhancing the effectiveness of R&D organisations.