Nadine Hennigs – författare
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3 produkter
Luxury Marketing
A Challenge for Theory and Practice
Av Klaus-Peter Wiedmann, Nadine Hennigs
Häftad, 2016
962 kr
Lägg i varukorg
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how …
Luxury Marketing
A Challenge for Theory and Practice
Av Klaus-Peter Wiedmann, Nadine Hennigs
Inbunden, 2012
1349 kr
Lägg i varukorg
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how …
Luxury Marketing
A Challenge for Theory and Practice
Av Nadine Hennigs, Klaus-Peter Wiedmann
E-bok, 2012
1251 kr
Lägg i varukorg
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how …
