Nadya Zhexembayeva – författare

We are in the midst of a sea-change. In years past, corporate social responsibility may have been seen as a feather in a corporation's cap but, today, ecological and social pressures require a new type of business response. In Embedded Sustainability, authors Chris Laszlo and Nadya Zhexembayeva convincingly show how companies can better leverage global challenges for enduring profit and growth. In this outstanding book, readers will learn about the marquis concept of "embedded sustainability": the incorporation of environmental, health, and social value into core business activities with no trade-off in price or quality. When Clorox introduced its new line of Green Works cleaners or Nissan developed its Leaf 100% electric car, these firms were pursuing a profit shift in mainstream markets. In addition to churning out smarter (instead of just greener) products for consumers at large, embedded sustainability is capable of hugely motivating employees. Most of all, it enables companies to create even higher returns for investors, while responding to the new market realities of declining resources, radical transparency, and rising customer expectations.This book helps readers to comprehend—and act on—the notion of embedded sustainability, explaining why it is now a requisite in every sector, how smart companies are creating even higher value for their customers and investors, and what new management competencies are needed to compete in today's marketplace.

The Reinvention Advantage: How to Survive and Monetize Volatility in a World That Won't Settle Down Most organizations are now reinventing their business every three years or less. Not once a generation. Not once a decade. Every three years — and that pace is accelerating. Dr. Nadya Zhexembayeva has been tracking this velocity since 2018 across thousands of organizations worldwide, and the trajectory is unambiguous: what used to be an extraordinary act of strategic leadership has become the minimum requirement for staying competitive. The question is no longer whether to reinvent. It is whether your organization has built the strategic capability to do it continuously — before the market forces your hand. In The Reinvention Advantage, Dr. Zhexembayeva — founder of the cross-disciplinary field of reinvention in management science, and one of the world's leading authorities on strategic leadership in disruption — delivers the definitive answer to the defining strategic question of our era: how do you build competitive advantage in a world that won't hold still? The answer is not another transformation program. It is not a change initiative with a launch date and a victory lap. It is a reinvention operating system — a set of integrated strategic capabilities that allows organizations to continuously anticipate disruption, design their next business model, and implement that transition without ever losing momentum. Not as a project, but as a permanent strategic rhythm. This is the capability that turned Mars from a stalling candy company into a $55 billion enterprise across three decades of layered reinvention. It is what allowed BOGNER to walk out of a global pandemic with record-breaking financial results by running crisis response and strategic opportunity simultaneously rather than sequentially. It is what drove Visa to build a $10.9 billion value-added services business on top of a $17 trillion payments network — not because the core was failing, but because strategic leadership in disruption means building the next competitive advantage while the current one is still strong. And it is what Sears, Borders, Toys "R" Us, and Washington Mutual failed to build — despite having the intelligence, the resources, and the warning signals. Their collapse was not a strategic failure. It was an integration failure: the inability to connect disruption strategy, business model innovation, and organizational transformation into a single operating system before time ran out. Drawing on twenty-five years of field experience across 32 industries and 50 countries, and on biennial research tracking reinvention velocity across thousands of organizations, Zhexembayeva shows precisely how that integration is built — and what it costs, in market position and in time, not to build it. Readers will find: The strategic case for reinvention as competitive advantage — and the proprietary research data on reinvention velocity that makes continuous innovation strategy non-negotiableThe Reinvention Portfolio Matrix: a strategic framework for managing diversified reinvention bets across time horizons, the way a sophisticated investor manages risk across a portfolioWhy leading through uncertainty requires integrating disruption strategy, business model innovation, and organizational transformation into one simultaneous system — not a sequential handoff between departmentsThe organizational agility architecture that separates companies that monetize volatility from those that are destroyed by itPractical tools for embedding the reinvention operating system at every level — from C-suite strategic planning to team-level execution — field-tested across industries from mining and financial services to consumer goods and healthcareStructured as a collection of interconnected essays in the tradition of Morgan Housel's The Psychology of Money, The Reinvention Advantage is built for the leader who reads one chapter on a flight and walks off the plane with something that changes how they compete. Each essay stands alone. Together, they build the most important strategic capability of our era. For CEOs navigating market compression, strategy leaders building for the next competitive cycle, and organizational transformation leaders who need more than another change program, The Reinvention Advantage reframes the central challenge of modern business: volatility is not the threat. The inability to turn it into competitive advantage is. The future doesn't belong to the biggest or the fastest. It belongs to the most reinventable.

“Outstanding business insights in a work brimming with energy and vitality.” —Kirkus ReviewsIn this visual guide to thriving in the midst of chaos, scientist, entrepreneur and “Reinvention Guru” Dr. Nadya Zhexembayeva brings together the insights from a community of 3000+ “reinventors” to offer a bold new method for business resilience during disruptive times.Running a successful business amidst constant change is overwhelming. Just as we handle one disruption, another crisis looms on the horizon. How do you survive and even thrive?4-time TEDx speaker Dr. Nadya Zhexembayeva and her global Chief Reinvention Officer community understand the struggle and helped countless companies and leaders deal with change by reinventing their products, processes, and leadership practices. Now she brings to you a powerful blend of cross-disciplinary research and battle-tested tools to help you diagnose, design, and implement a reinvention system that allows your company to stop combatting or resisting change – and instead helps you turn every disruption into your greatest opportunity.

Companies know how to meet the demands of shareholder value: years of managerial excellence testify to this achievement. Many also know how to create stakeholder value – through traditional approaches such as CSR and philanthropy which predictably lead to trade-offs and added costs. What remains elusive is discovering is how to meet both shareholder and stakeholder requirements in the core business – without mediocrity and without compromise – creating value for the company that cannot be disentangled from the value it creates for society and the environment. What if sustainability was embedded into the DNA of your organization? How can you incorporate environmental, health and social value into its very core? Many companies, despite their best intentions, "bolt on" sustainability as an afterthought to their core strategies. They trumpet green initiatives and social philanthropy which lie at the margins of the business, with symbolic wins that inadvertently highlight the unsustainability of the rest of their activities. Today's ecological and social pressures require a different business response – one that existing strategy frameworks fail adequately to address. In Embedded Sustainability, authors Chris Laszlo and Nadya Zhexembayeva explain and predict how companies can better leverage global challenges for enduring profit and sustained growth. They introduce the marquis concept of embedded sustainability: the incorporation of environmental, health, and social value into the heartbeat of the product life-cycle with no trade-off in price or quality – no social or green premium. This book helps readers to comprehend and implement the notion of embedded sustainability. At its best, embedded sustainability is invisible, similar to quality. In addition to delivering socially and environmentally conscious products for consumers, it is capable of considerably motivating employees. Most of all, it enables smart companies to create even more value for both their shareholders and stakeholders.