Nadya Zhexembayeva – författare
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3 produkter
3 produkter
710 kr
Skickas inom 3-6 vardagar
We are in the midst of a sea-change. In years past, corporate social responsibility may have been seen as a feather in a corporation's cap but, today, ecological and social pressures require a new type of business response. In Embedded Sustainability, authors Chris Laszlo and Nadya Zhexembayeva convincingly show how companies can better leverage global challenges for enduring profit and growth. In this outstanding book, readers will learn about the marquis concept of "embedded sustainability": the incorporation of environmental, health, and social value into core business activities with no trade-off in price or quality. When Clorox introduced its new line of Green Works cleaners or Nissan developed its Leaf 100% electric car, these firms were pursuing a profit shift in mainstream markets. In addition to churning out smarter (instead of just greener) products for consumers at large, embedded sustainability is capable of hugely motivating employees. Most of all, it enables companies to create even higher returns for investors, while responding to the new market realities of declining resources, radical transparency, and rising customer expectations.This book helps readers to comprehend—and act on—the notion of embedded sustainability, explaining why it is now a requisite in every sector, how smart companies are creating even higher value for their customers and investors, and what new management competencies are needed to compete in today's marketplace.
288 kr
Skickas inom 5-8 vardagar
“Outstanding business insights in a work brimming with energy and vitality.” —Kirkus ReviewsIn this visual guide to thriving in the midst of chaos, scientist, entrepreneur and “Reinvention Guru” Dr. Nadya Zhexembayeva brings together the insights from a community of 3000+ “reinventors” to offer a bold new method for business resilience during disruptive times.Running a successful business amidst constant change is overwhelming. Just as we handle one disruption, another crisis looms on the horizon. How do you survive and even thrive?4-time TEDx speaker Dr. Nadya Zhexembayeva and her global Chief Reinvention Officer community understand the struggle and helped countless companies and leaders deal with change by reinventing their products, processes, and leadership practices. Now she brings to you a powerful blend of cross-disciplinary research and battle-tested tools to help you diagnose, design, and implement a reinvention system that allows your company to stop combatting or resisting change – and instead helps you turn every disruption into your greatest opportunity.
515 kr
Skickas inom 10-15 vardagar
Companies know how to meet the demands of shareholder value: years of managerial excellence testify to this achievement. Many also know how to create stakeholder value – through traditional approaches such as CSR and philanthropy which predictably lead to trade-offs and added costs. What remains elusive is discovering is how to meet both shareholder and stakeholder requirements in the core business – without mediocrity and without compromise – creating value for the company that cannot be disentangled from the value it creates for society and the environment. What if sustainability was embedded into the DNA of your organization? How can you incorporate environmental, health and social value into its very core? Many companies, despite their best intentions, "bolt on" sustainability as an afterthought to their core strategies. They trumpet green initiatives and social philanthropy which lie at the margins of the business, with symbolic wins that inadvertently highlight the unsustainability of the rest of their activities. Today's ecological and social pressures require a different business response – one that existing strategy frameworks fail adequately to address. In Embedded Sustainability, authors Chris Laszlo and Nadya Zhexembayeva explain and predict how companies can better leverage global challenges for enduring profit and sustained growth. They introduce the marquis concept of embedded sustainability: the incorporation of environmental, health, and social value into the heartbeat of the product life-cycle with no trade-off in price or quality – no social or green premium. This book helps readers to comprehend and implement the notion of embedded sustainability. At its best, embedded sustainability is invisible, similar to quality. In addition to delivering socially and environmentally conscious products for consumers, it is capable of considerably motivating employees. Most of all, it enables smart companies to create even more value for both their shareholders and stakeholders.