Nancy Gardner – författare

Real estate has long been a relationship business basically a baby boomer model and due to significant changes in the consumer, the industry will no longer be able to thrive and prosper on this basis alone. The consumer is mistrustful and skeptical and the relationship will not stand alone as a way to secure business going forward it will be based on a combination of relationships and verifiable skills with the emphasis on skills.

Compound this with the worst downturn since the great depression, a seemingly jobless recovery and tight lending standards we are the midst of great challenges for the future of our businesses.

In all of this, there is great opportunity for real estate companies. The opportunity exists for companies to move away from an agent centered universe to a consumer centered one and to be of service to the consumer in ways the consumer wants and needs and is willing to pay for. Bottom line we have to get better at what we do.

It is all here the way back to profit. Roll up your sleeves, be willing to relearn things you thought you already knew, change real estate service delivery as you know it and prosper!

To: Female Baby Boomers

Cc: Young women who may grow old one day

Subject: The Joy of Life

Dearest Baby Boomers and Future Bifocal Wearers,

Are you old enough to need bifocals, but young enough to deny it?

Are you tired of exercise programs that leave you . . . tired?

Are you weary of self-help books that expect you to change your evil ways?

Do you consider sloth a virtue youd like to pursue?

If you answered yes to any of these questions, the attached book is for you.

Bikini Is a State of Mind gives you magical advice on the joy of wearing nothing but a bikini and a smile, even if you have reached an age when a muumuu might be more appropriate. Buy the book, curl up in a lounge chair beside the pool, and get into the best shape of your life.

Respectfully yours,

Coach

This book centers on five fifty-something women who form the Bikini Team in Davidson, North Carolina. During the summer, the women meet at the local Swimming Hole clad in bikinis. At other times of year, they gather together for parties, retreats, and social outings, usually wearing a little more than bikinis.

At the heart of the book lies the metaphor of wearing bikinis in middle age. This small concept is the seed of something much largera holistic approach to aging without giving up edginess and attractiveness. This is a book by, for, and about women who, although aging, still take care of themselves; still relish dressing up, down, and scantily; and still turn heads. Their bodies are not what they used to be. But their spirit, camaraderie, and flair make a statement that others read as stylish, free, and lots of fun. They want to spread the word.