Natalie Underberg-Goode – författare

This book explores the relationship between multiplicity and representation of non-European and European-American cultures, with a focus on comics and superheroes.

The author employs a combination of research methodologies, including close reading of transmedia texts and interviews with transmedia storytellers and audiences, to better understand the way in which diverse cultures are employed as agents of multiplicity in transmedia narratives. The book addresses both commercial franchises such as superhero narratives, as well as smaller indie projects, in an attempt to elucidate the way in which key cultural symbols and concepts are utilized by writers, designers, and producers, and how these narrative choices affect audiences – both those who identify as members of the culture being represented and those who do not. Case studies include fan fiction based on Marvel’s Black Panther (2018), fan fiction and art created for the Moana (2016) and Mulan (2020) films, and creations by both U.S.-based and international indie comics artists and writers.

This book will appeal to scholars and students of new media, narrative theory, cultural studies, sociocultural anthropology, folkloristics, English/literary studies, and popular culture, transmedia storytelling researchers, and both creators and fans of superhero comics.

This book explores the relationship between multiplicity and representation of non-European and European-American cultures, with a focus on comics and superheroes.

The author employs a combination of research methodologies, including close reading of transmedia texts and interviews with transmedia storytellers and audiences, to better understand the way in which diverse cultures are employed as agents of multiplicity in transmedia narratives. The book addresses both commercial franchises such as superhero narratives, as well as smaller indie projects, in an attempt to elucidate the way in which key cultural symbols and concepts are utilized by writers, designers, and producers, and how these narrative choices affect audiences – both those who identify as members of the culture being represented and those who do not. Case studies include fan fiction based on Marvel’s Black Panther (2018), fan fiction and art created for the Moana (2016) and Mulan (2020) films, and creations by both U.S.-based and international indie comics artists and writers.

This book will appeal to scholars and students of new media, narrative theory, cultural studies, sociocultural anthropology, folkloristics, English/literary studies, and popular culture, transmedia storytelling researchers, and both creators and fans of superhero comics.

Exploring Digital Ethnography: From Principles to Practice places digital ethnography within the context of the production of multimedia, multisensory “research-creation” pieces using a variety of methods, tools, and techniques.

This book provides new insights into how digital tools and concepts can facilitate the deliberation process, while they can also be used to materialize knowledge in new ways that engage with audiences in more dynamic formats. Drawing on a series of case studies on digital and interactive storytelling, digital photography and video, fictional worldbuilding, autoethnographic cartooning, and more, it demonstrates the potential of digital tools and concepts to reach new audiences and to illustrate new approaches to solving problems. The case studies presented draw, in part, on multiple elements of participatory digital archive and museum work, itself part of the larger field of participatory visual and digital methods.

Exploring Digital Ethnography: From Principles to Practice will equip readers with new ways of producing knowledge, solving problems, engaging student learning, and communicating with the public. It will be a valuable text for researchers, educators, and students in digital ethnography and anthropology, as well as related fields.