Natasha Evers - Böcker
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2 produkter
2 produkter
875 kr
Skickas inom 10-15 vardagar
This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of ‘technopreneurship’. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product.This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes.New to this edition:-All chapters updated to reflect the evolution of theory and practice in the field -New cases on digital entrepreneurship, growth and scaling-Extended geographical coverage of case studies-Entrepreneurial practices updated to include recent research-Strategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design and crowdfunding developed and updated.
Entrepreneurial Internationalization in an Increasingly Digitized and Networked World Economy
Inbunden, Engelska, 2021
2 037 kr
Skickas inom 7-10 vardagar
Providing cutting-edge material from a range of perspectives on entrepreneurial internationalization, this insightful book develops contemporary business concepts and business models to engage with a rapidly changing and diversifying world economy. Chapters build a conceptual and theoretical illustration of the field, providing key frameworks for the analysis of entrepreneurial internationalization, including insights into strategy and organization, as well as fundraising strategies for early internationalizing startups.Top international scholars in the field apply these frameworks to specific real-world business environments, such as born globals, born digital enterprises and multinational corporations in emerging markets. The book concludes with analysis of international entrepreneurship across both traditional and digital contexts, highlighting the emerging implications for international entrepreneurship research of digitization and the Covid-19 pandemic. Bringing together a multitude of critical evaluations, this book is crucial reading for scholars and researchers of SME internationalization and born globals, as well as higher level students of international entrepreneurship. It will also benefit practitioners and policymakers hoping to engage with new digital developments in the world economy.