Nathalie Pinède – författare

As a result of its widespread implementation in economic and social structures, the network concept appears to be a paradigm of the contemporary world. The need for various services – transport, energy, consumption of manufacturing goods, provision of care, information and communication, etc. – draws users into interwoven networks which are meshes of material and immaterial flows. In this context, the user is a consumer of goods and services from industries and administrations, or they themselves are part of the organization (digital social networks).This book examines the invariants that unify networks in their diversity, as well as the specificities that differentiate them. It provides a reading grid that distinguishes a generic level where these systems find a common interpretation, and a specific level where appropriate analytical methods are used. Three case studies from different fields are presented to illustrate the purpose of the book in detail.

From a cluster of interconnected HTML pages to online service platforms, websites are constantly changing in form and function. These transformations have led, on the one hand, to human and social sciences renewing or inventing analytical methodologies; and on the other hand, to a reconsideration of the practices of non-specialists and digital professionals.The Web factory is equally included on the agenda of communication training, according to an alternative approach that is complementary to the one that has been implemented for computer scientists.From these two perspectives and drawing upon several case studies, Analyzing Websites presents epistemological and methodological contributions from researchers in Information and Communication Sciences exploring websites as sociotechnical, semi-discursive and communicational devices. This study covers website design as well as their integration into the digital strategies of organizations in the public, associative and private sectors.

Organizations communicate in complex and various ways, and the context is mainly characterized by the pervasiveness of the digital ecosystem, including the Web, social networks and the Internet of data. However, its information delivery cannot overlook the requirements of multicultural communications at a variety of levels.Digital Presences of Organizations highlights the communication roadblocks faced by organizations as they emerge, arising not only from issues encountered on their own websites, but also as they construct online narratives. This multi-faceted and multi-strategy digital presence of organizations is addressed via three main thematic axes.The first focuses on differentiated strategies (content, services, interaction) that can be observed depending on the types of organizations and their users. The second examines the cultural dimension of websites, ranging from the local to the global. Finally, the third focuses on the role of narration in organizations' online communication strategies.