Nathan Shedroff – författare

Design makes a tremendous impact on the produced world in terms of usability, resources, understanding, and priorities. What we produce, how we serve customers and other stakeholders, and even how we understand how the world works is all affected by the design of models and solutions. Designers have an unprecedented opportunity to use their skills to make meaningful, sustainable change in the world—if they know how to focus their skills, time, and agendas. In Design is the Problem: The Future of Design Must be Sustainable, Nathan Shedroff examines how the endemic culture of design often creates unsustainable solutions, and shows how designers can bake sustainability into their design processes in order to produce more sustainable solutions.

Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers.In Blind Spot, you''ll learn how exceptional organizations—from Disney to Instagram—innovate and sustain valuable, productive customer relationships. Blind Spot''s lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business—and even your shareholders.

Many designers enjoy the interfaces seen in science fiction films and television shows. Freed from the rigorous constraints of designing for real users, sci-fi production designers develop blue-sky interfaces that are inspiring, humorous, and even instructive. By carefully studying these “outsider” user interfaces, designers can derive lessons that make their real-world designs more cutting edge and successful.

Traditional business strategy is in crisis, rife with mistakes, misunderstand- ings, and poor assumptions. It mixes market and operational concerns

in ways that confuses priorities, ignores customer insights, and hides opportunities. The two most popular strategy tools, the SWOT and Positioning Statement are so poorly used as to make them ineffective at best and dangerous at worst.

This book clarifies the different aspects of strategy, offering a process that highlights better opportunities and ties togerther the various components in a new, integrated, and holistic approach to strategy. It integrates systems thinking, stakeholder engagement, trends analysis, and impact

so that information, insights, and conclusions are unified across the various contexts of business. This allows leaders to follow the state-of-the- art approaches and tools consistently across teams, perspectives, and initiatives.

The poor quality of past tools has lead to mediocre (and worse) corporate strategy. These same tools and processes cannot yield better strategy. What we need are new processes and tools that work together in ways not available in the past and this book, A Whole New Strategy, describes just such a way to improve the assumptions and outcomes for more successful strategy.