Navid Asgari – författare

Strategy Metrics: Simple Finance Tools for Strategic Decisions and Value Creation bridges the worlds of finance and strategy by equipping managers with accessible, no-fluff tools to make better business decisions. Written by a statistician with extensive finance experience and a strategy scholar, the book translates complex financial concepts into straightforward metrics that managers can confidently apply to real strategic challenges. Each chapter introduces one key measure and demonstrates how it can be used to evaluate options, balance value creation and capture, and guide resource allocation. By focusing on clarity and practical application, the book avoids unnecessary jargon while preserving analytical rigor. Whether you are a business leader, consultant, or student, this book offers a clear framework for using financial metrics not just as accounting tools, but as strategic instruments that illuminate trade-offs and sharpen decision-making in a competitive environment.