Nele Jacobs – författare
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2 produkter
2 produkter
Strategic Orientations and Innovativeness of Multinational Corporations
A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions in a Cross-National Context
Häftad, Engelska, 2025
1 045 kr
Skickas inom 10-15 vardagar
Multinational corporations (MNCs) face significant challenges in a dynamic global business environment. In times of economic hardship and increased competition, innovativeness and the demonstration of key abilities are essential to the success and resilience of MNCs. In her research, Nele Jacobs adopts a theory-based approach to examine the interplay between a firm’s perceived strategic orientations, innovativeness, special corporate abilities, and consumer responses in an international context. Furthermore, Jacobs provides valuable insights into the differences in consumer cognition and behavior caused by critical country-level boundary conditions.
Our Food Will be Fine
How technology and climate give us new food opportunities
Häftad, Engelska, 2026
419 kr
Skickas
What will we eat? Today, store shelves are well stocked, but what about the future? As climate change and global tensions put pressure on our food system, science and agriculture are also evolving. This book takes you through some of the crucial turning points facing agriculture, fisheries, and food today — from microbes that produce our food to the soil that sustains us, from artificial intelligence scanning our seas to new culinary adventures in the kitchen. Joris Relaes and Nele Jacobs focus on societal trends and technological innovations that are transforming our food. They tell a hopeful story about scientific progress, common sense, and the impact we can have as conscious consumers.