Niall McKeown – författare

Slavery was a fundamental institution in the world of the ancient Greeks and Romans. It has attracted a great deal of scholarly attention, but little agreement. The modern debate has sometimes been bitter - unsurprisingly, given its background in the abolitionist atmosphere of the 19th century. As we enter the 21st century the battleground has started to shift: can the historian hope to reconstruct the life of ancient slaves, or just fragments of their image in Greek and Roman literature? More than most topics, the ancient slave has therefore attracted constant modern redefinition. But how far do we see the slave better, and how far do we, like the ancient Greeks and Romans, use the idea of the slave to offer a refracted image of ourselves?

Strategy creates competitive advantage. People and a culture of innovation sustain it. Technology and communications are the means by which it is delivered. If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology?This book is not about why you should digitally transform and become more strategic; it’s about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed.Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use The Seven Principles of Digital Business Strategy to define the direction of travel for your business in today’s digital economy.