Nick Doyle - Böcker

High-quality images have an amazing power of attraction. Just add some stunning photos and graphics to your website or app and watch your user engagement and conversion numbers climb. It can be tricky, but with this practical guide, you'll master the many facets of delivering high performance images on the internet-without adversely affecting site performance. You'll learn the nuts and bolts of color theory, image formats, storage and management, operations delivery, browser and application behavior, the responsive web, and many other topics. Ideal for developers, this book also provides useful tips, tricks, and practical theory for processing and displaying powerful images that won't slow down your online product.Explore digital image theory and the different formats available Dive into JPEGs, SVG and vector images, lossless compression, and other formats Use techniques for downloading and rendering images in a browser, and for loading images on mobile devices and cellular networks Examine specific rendering techniques, such as lazy loading, image processing, image consolidation, and responsive images Take responsive images to the next level by using content negotiation between browser and server with the Client Hints HTTP standard Learn how to operationalize your image workflow Contributors include Colin Bendell, Tim Kadlec, Yoav Weiss, Guy Podjarny, Nick Doyle, and Mike McCall from Akamai Technologies.

The ultimate marketing strategy to help SMB companies break sales plateaus and beat the competition. Sooner or later, every SMB (small and medium-sized business) hits a sales plateau or runs into significant competition. Even after tapping into all the mainstream channels and executing the best practices, these SMBs can't increase sales--their channels and budgets are maxed out. To meet today's challenges, SMB chief executives and senior marketers need to recalculate their budgets, rethink their strategies, and revolutionize their internal systems. In his book, marketing expert Nick Doyle offers what he calls the "Five-Tactic Marketing Framework," which unifies brand marketing, performance marketing, integrated campaigns, AI technologies, and lifetime value analytics. Doyle demonstrates that these tools are effective when deployed in isolation but really excel when deployed simultaneously. You will learn to - recalculate marketing budgets to reflect the realities of customer lifetime value; - select channels and maximize efficiencies for integrated performance marketing campaigns; - deploy AI and machine learning tools to enhance efficiency, performance, and insights; - beat the competition and grow market share! If deployed well, with the right strategy, these tactics can mark a watershed moment in the growth of an SMB company--one of expanded reach, optimized spending, and maximized profits.