Nicola-Maria Riley – författare

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4 produkter

1. 

   Identity-Based Brand Management

   Fundamentals—Strategy—Implementation—Controlling

   Av Michael Schade, Tilo Halaszovich m. fl.

   E-bok, 2017

   755 kr

   Lägg i varukorg

   This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external audiences. The authors show that the …

2. 

   Anteil DL

   Fundamentals—Strategy—Implementation—Controlling

   Av Rico Piehler, Kristina Klein m. fl.

   2023

   653 kr

   Lägg i varukorg

   This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other …

3. 

   Identity-Based Brand Management : Fundamentals-Strategy-Implementation-Controlling

   Av Christoph Burmann, Nicola-Maria Riley

   2023

   623 kr

   Lägg i varukorg

4. 

   Identity-Based Brand Management

   Fundamentals—Strategy—Implementation—Controlling

   Av Christoph Burmann, Nicola-Maria Riley m. fl.

   2025

   562 kr

   Lägg i varukorg

   This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other …