Nicolas Zacharias – författare
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1 produkt
1 produkt
Integrative Approach to Innovation Management
Patterns of Companies’ Innovation Orientation and Customer Responses to Product Program Innovativeness
Häftad, Engelska, 2011
550 kr
Skickas inom 10-15 vardagar
Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.