Nicolas Zacharias – författare
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2 produkter
Integrative Approach to Innovation Management
Patterns of Companies’ Innovation Orientation and Customer Responses to Product Program Innovativeness
Häftad, 2011
569 kr
Lägg i varukorg
Despite the critical role that managers ascribe to innovation, the high failure rates of newly introduced products indicate that success is difficult to achieve. Nicolas Zacharias addresses this challenge using an integrative approach that deals with the complex organizational antecedents and the …
Integrative Approach to Innovation Management
Patterns of Companies’ Innovation Orientation and Customer Responses to Product Program Innovativeness
E-bok, 2011
732 kr
Lägg i varukorg
Despite the critical role that managers ascribe to innovation, the high failure rates of newly introduced products indicate that success is difficult to achieve. Nicolas Zacharias addresses this challenge using an integrative approach that deals with the complex organizational antecedents and the …
