Nils Sterenborg – författare

Spectatorsports are at a turning point. Digital transformation and innovation managementare no longer topics for the future. Today, sports must adapt to an emergingyounger generation which has different interests, more varied leisureactivities, and different perceptions and values than previous generations. Butwhile consulting firms often try to transfer their existing methods from otherindustries to spectator sports, they fall short in reaching their intendedaudience. Their approaches aren’t tailored to the sport industry’s specificneeds.Thisis exactly where Power Play comes in. This book offers a frameworkspecifically designed for sports innovation for sport management. It is thefirst of its kind, combining sporting know-how with technological expertise aimedat club executives and managers, IT managers and developers, fanrepresentatives, consultants and service providers in the sports sector, aswell as media and marketing experts. Power Play inspires the reader todevelop long-term perspectives in a short-lived business and to approach sportsmarketing from new and varied perspectives. It demonstrates that innovationmanagement is a simple process that can be approached without fearing thecomplexity of modern technologies. At the same time, the reader will learn howinnovations can not only promote growth and revenue, but can also help tobetter manage risks and, above all, better appeal to future sports fans.