Noam Yuran – författare

One thing all mainstream economists agree upon is that money has nothing whatsoever to do with desire. This strange blindness of the profession to what is otherwise considered to be a basic feature of economic life serves as the starting point for this provocative new theory of money. Through the works of Karl Marx, Thorstein Veblen, and Max Weber, What Money Wants argues that money is first and foremost an object of desire. In contrast to the common notion that money is but an ordinary object that people believe to be money, this book explores the theoretical consequences of the possibility that an ordinary object fulfills money's function insofar as it is desired as money. Rather than conceiving of the desire for money as pathological, Noam Yuran shows how it permeates economic reality, from finance to its spectacular double in our consumer economy of addictive shopping. Rich in colorful and accessible examples, from the work of Charles Dickens to Reality TV and commercials, this book convinces us that we must return to Marx and Veblen if we are to understand how brand names, broadcast television, and celebrity culture work. Analyzing both classical and contemporary economic theory, it reveals the philosophical dimensions of the controversy between orthodox and heterodox economics.

One thing all mainstream economists agree upon is that money has nothing whatsoever to do with desire. This strange blindness of the profession to what is otherwise considered to be a basic feature of economic life serves as the starting point for this provocative new theory of money. Through the works of Karl Marx, Thorstein Veblen, and Max Weber, What Money Wants argues that money is first and foremost an object of desire. In contrast to the common notion that money is but an ordinary object that people believe to be money, this book explores the theoretical consequences of the possibility that an ordinary object fulfills money's function insofar as it is desired as money. Rather than conceiving of the desire for money as pathological, Noam Yuran shows how it permeates economic reality, from finance to its spectacular double in our consumer economy of addictive shopping. Rich in colorful and accessible examples, from the work of Charles Dickens to Reality TV and commercials, this book convinces us that we must return to Marx and Veblen if we are to understand how brand names, broadcast television, and celebrity culture work. Analyzing both classical and contemporary economic theory, it reveals the philosophical dimensions of the controversy between orthodox and heterodox economics.

Economics has long modeled its theories on bakers and butchers rather than husbands, wives, lovers, and prostitutes. This book argues that exchanges involving sex and intimacy, far from being external or exceptional in relation to the workings of the economy, come closest to the reality of capitalist money.Undertaking an inquiry into the sexual economy of capitalism, Noam Yuran analyzes the erotic and gendered meanings that suffuse basic economic concepts, from money to the commodity. It is not entirely true, Yuran shows, that in capitalism everything has its price. In fact, the category of things money cannot buy, including love, forms a central axis around which capitalist economic life is organized. It is inscribed on goods and economic motivations and conduct, and distinguishes capitalism from precapitalist economies in which marriage was an exchange and wives were owned.In conversation with psychoanalysis, feminist theory, and the heterodox tradition of economic thought, this book maps the erotic dimension of capitalism onto concrete economic questions around money, goods, private property, and capital. Yuran offers readers a powerful understanding of capitalism in its unique articulation of love, sex, and money.