Norman M Scarborough – författare
769 kr
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For undergraduate and graduate courses in entrepreneurship and/or small business management.
Discover how to successfully launch and manage a small business.
Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management. This text provides students with the tools they need in order to launch and manage a small business.
This 11th Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.
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769 kr
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Develop the necessary skills and knowledge for successful business management
Essentials of Entrepreneurship and Small Business Management, 9th edition, Global Edition, by Norman M. Scarborough and Jeffrey R. Cornwall, teaches you how to launch and successfully manage a small business. The text takes a practical approach to entrepreneurship, equipping you with the tools and critical-thinking skills necessary for success, dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by successful small businesses today.
Packed with learning features, this book is perfect for courses on small business management, or as a guide to those thinking about building a small business.
Pair this text with MyLab® Entrepreneurship.
MyLab is the teaching and learning platform that empowers you to reach every student.
If you would like to purchase the physical text and MyLab® Entrepreneurship, search for:
9781292266121 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition plus MyLab Entrepreneurship with Pearson eText.
Package consists of:
9781292266022 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition 9781292266077 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition MyLab® Entrepreneurship 9781292266084 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition Pearson eTextMyLab®Entrepreneurship is not included. If MyLab is a mandatory component of the course, ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked to include content relevant to students outside the United States.