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REVENUE MANAGEMENT THEORY AND PRACTICE: THEORETICAL AND EMPIRICAL RESEARCH
Av Obata Hiroshi, Hiroshi Obata m. fl.
Inbunden, 2025
1283 kr
Lägg i varukorg
This book provides a broad overview of revenue management and examines this topic from different perspectives. It is divided into three major parts. The first part deals with issues related to business model changes; the second part deals with customer, market and marketing issues and the third …
