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1 produkter

1. 

   NEW DIRECTIONS IN BEHAVIORAL PRICING

   Av Ofir Chezy, Chezy Ofir

   Inbunden, 2024

   1333 kr

   Lägg i varukorg

   Behavioral pricing research is viewed as central to academic marketing research as well as strategic pricing. The objective of this book is to introduce new research directions in Behavioral Pricing. It investigates how consumers perceive, evaluate, and integrate prices with other factors to make …