Olga Louisa Kastner - Böcker
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2 produkter
2 produkter
When Luxury Meets Art
Forms of Collaboration between Luxury Brands and the Arts
Häftad, Engelska, 2013
549 kr
Skickas inom 10-15 vardagar
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases.
Erfolgsfaktoren von Pop-up Stores
Fallstudiengestützte Evaluation am Beispiel der Bekleidungsindustrie
Häftad, Tyska, 2015
564 kr
Skickas inom 10-15 vardagar
Olga Louisa Kastner leitet aus der Pop-up-Retail-Literatur und empirischen Studien aus verwandten Forschungsbereichen Erfolgsfaktoren von Pop-up Stores ab, zeigt Erfolgsdimensionen auf und entwickelt ein hierarchisches Erfolgsfaktorenmodell.