Olga Mitterfellner – författare
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11 produkter
Luxury Fashion Brand Management
Unifying Fashion with Sustainability
Häftad, 2023
689 kr
Lägg i varukorg
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail …
Luxury Fashion Brand Management
Unifying Fashion with Sustainability
Inbunden, 2023
2504 kr
Lägg i varukorg
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail …
Luxury Fashion Brand Management
Unifying Fashion with Sustainability
E-bok, 2023
838 kr
Lägg i varukorg
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail …
Luxury Fashion Brand Management
Unifying Fashion with Sustainability
E-bok, 2023
838 kr
Lägg i varukorg
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail …
Fashion Marketing and Communications
Theory and Practice Across the Fashion Industry
Häftad, 2024
590 kr
Lägg i varukorg
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.Offering a combination …
Fashion Marketing and Communications
Theory and Practice Across the Fashion Industry
Inbunden, 2024
2175 kr
Lägg i varukorg
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.Offering a combination …
Fashion Marketing and Communications
Theory and Practice Across the Fashion Industry
E-bok, 2024
681 kr
Lägg i varukorg
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry. Offering a combination …
Fashion Marketing and Communications
Theory and Practice Across the Fashion Industry
E-bok, 2024
696 kr
Lägg i varukorg
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry. Offering a combination …
De Gruyter Handbook of Fashion Marketing
Inbunden, 2026
2113 kr
Lägg i varukorg
Fashion is a behemoth industry, predicted to grow by close to 5% annually, which would result in a projected market volume of US $1.16 trillion in 2030 (Statista, 2025). The success of the industry is supported by a kaleidoscope of traditional and contemporary marketing strategies that are rapidly …
Fashion Marketing and Communication
Theory and Practice Across the Fashion Industry
Inbunden, 2019
1502 kr
Tillfälligt slut
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together …
Fashion Marketing and Communication
Theory and Practice Across the Fashion Industry
Häftad, 2019
482 kr
Tillfälligt slut
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together …
