Oliver H. M. Yau – författare
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3 produkter
Chinese Marketing and Management Scales
Av Oliver H. M. Yau, Bernard Lee
Inbunden, 2024
1467 kr
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This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars. Its purpose is to facilitate the measurement and evaluation of various constructs and variables within marketing and …
Chinese Marketing and Management Scales
Av Bernard Lee, Oliver H. M. Yau
E-bok, 2024
1838 kr
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This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars. Its purpose is to facilitate the measurement and evaluation of various constructs and variables within marketing and …
Chinese Marketing and Management Scales
Av Oliver H. M. Yau, Bernard Lee
Häftad, 2025
1467 kr
Lägg i varukorg