Orville Walker – författare
Visar alla böcker från författaren Orville Walker. Handla med fri frakt och snabb leverans.
3 produkter
Marketing Strategy: A Decision-Focused Approach
Av Orville Walker, John Mullins
Häftad, 2013
771 kr
Lägg i varukorg
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional …
Marketing Management: A Strategic Decision-Making Approach
Av John Mullins, Orville Walker
Häftad, 2012
2902 kr
Tillfälligt slut
The eighth edition of Marketing Management: A Strategic Decision-Making Approach , concentrates on marketing decision-making , rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute …
Marketing Strategy: A Decision-Focused Approach
Av Orville Walker, John Mullins
Häftad, 2013
1980 kr
Tillfälligt slut
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional …
