Óscar J. Martín García – författare
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In the 1960s and 1970s, the educational systems in Spain and Latin America underwent comprehensive and ambitious reforms that took place amid a "revolution of expectations" arising from decolonization, global student protests, and the antagonism between capitalist and communist models of development. Deploying new archival research and innovative perspectives, the contributions to this volume examine the influence of transnational forces during the cultural Cold War. They shed new light on the roles played by the United States, non-state actors, international organizations and theories of modernization and human capital in educational reform efforts in the developing Hispanic world.
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Over the last two decades, public diplomacy has become a central area of research within Cold War studies. Yet, this field has been dominated by studies of the United States'' soft power practices. However, the so-called ''cultural dimension'' of the Cold war was a much more multifaceted phenomenon. Little attention has been paid to European actors'' efforts to safeguard a wide range of strategic and political interests by seducing foreign publics.
This book includes a series of works which examine the soft power techniques used by various European players to create a climate of public opinion overseas which favored their interests in the Cold war context.
This is a relevant book for three reasons. First, it contains a wide variety of case studies, including Western and Eastern, democratic and authoritarian, and core and peripheral European countries. Second, it pays attention to little studied instruments of public diplomacy such as song contests, sport events, tourism and international solidarity campaigns. Third, it not only concentrates on public diplomacy programs deployed by governments, but also on the role played by some non-official actors in the cultural Cold War in Europe